Argus Insights CEO and founder, John Feland, is hosting a free webinar on Thursday September 29 at 10 A.M. PST. The webinar “Delight or Die. Does Your Product Only Satisfy?” will review a recent case from the tablet product category and dive into the key attributes that are important to tablet users. See how consumer expectations are shifting as new products are released and how consumer expectations change in response.
Feland will introduce you to Consumer Innovation Analytics (CIA) and show you, in real time, what consumers are expecting by product category. We are excited to show you how CIA can dete
ct market disruptions, measure campaign effectiveness, and plan for next-gen products or even quick-turn firmware updates. We’re getting one step closer to better experiences and greater market impact!