Though it hasn’t been the main thrust of our business at Argus Insights, every quarter we round up our mobile data to see who is winning the battle for hearts, minds and wallets. Since we use public data mined by listening to consumers themselves, we’re able to judge the quarter almost immediately after it closes. These metrics have been successful in beating Wall Street estimates for both iPhone and Samsung smartphone demand almost every quarter for the last two years.
For the first time, I’ll be pulling aside the curtain to show the deeper story in the data at a free webinar on Monday 21 Jul at 1PM PST. You can sign up to attend at https://argusinsights.com/webinars/apple_q3_earnings_webinar.html.