Consumer Wearable Market Demand Slowed Substantially from 2014 to July 2015 after Hitting its Peak in January
- After a surge in consumer interest in the wearables market during the 2014 holiday season, demand is now slowing
Fitbit maintains the most mindshare, but smartwatches like the Moto 360, LG Watch Urbane, and Apple Watch are driving the most consumer delight
Wearables Demand Report 2015-July 2015
New report by Argus Insights reveals that wearables demand is slowing while Fitbit continues to dominate mindshare. Though, smartwatches from other brands are making consumers happier, as people enjoy using them for many functions outside of fitness tracking.
Report includes:
- Analysis of the changing state of consumer demand in the wearables market
- Explanation of impact of slowing demand and introduction of the Apple Watch on mindshare of individual brands
- Comparison of smartwatch and fitness band consumer feedback to identify top usage scenarios
- Discussion of implications of market shifts and how companies can adapt to suceed
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