Mapping directions to your Angry Peeps contacted on BBM
ShoutEm just published a great infographic on the state of the mobile app world. It tracks down the highest rated apps on each of the major app stores. No surprise that Angry Birds has the top berth at the iPhone store with 4.78 stars. Rovio has done an amazing job of maintaining the stickiness of the AB experience with continued content refreshes. More surprising is Google Maps rating of 4.5 on the Android Market. Given the diverse content available, an included mapping app is the top rated? Granted, Google Maps on Android is fantastic. It’s enough to make executives from TomTom, Garmin, and Magellan come together for group therapy, if they can find each other on the map. When I contrast the user experience of Google Maps on my iPhone to my Nexus S, it reminds me of using Office on a PC and a Mac, one is always lagging the other to the annoyance of that market slice.
The biggest shock was Blackberry Messenger being the highest rated mobile app on the App World at 3.5 stars. I realize that BBM is part of wha
t puts the crack in Crackberry but considering the other applications available, the free included walled-garden messaging app is the best offered in that ecosystem? With the new PlayBook finally in people’s hands (check out the upcoming Argus Insights coverage of the First Week of Play with the Playbook) will developers finally feel incentivized enough to focus on the RIM platform.
Our research at Argus Insights has shown that the app ecosystem is critical for refreshing the user experience on tablets and smartphones. Most products rapidly fall out of favor as new and shiny products come out on the market. The iPhone bucked the trend and for the most part, all smartphones launched after it have the same pattern of apps refreshing the experience and prolonging the delight in the market. Look for a future post on this very phenomenon.