Apple is getting tough with the highest rated iPad competitor, Samsung
Over at AllThingsD we are hearing about the latest lawsuit from Apple against their competitors. Why target Samsung and not Dell or Motorola? Our analysis indicates that the Galaxy Tab poses the greatest experience threat to the Apple iPad. Even with the launch of the iPad 2, user response to the Tab still exceeds that of Apple’s offering. Granted, it is a smaller but passionate population of Tab users compared to the hordes of iPad faithful, but this is how Android overtook iPhone in the smartphone business.
This chart shows how the pub
lic response to the
various tablets on the market changes over time. The y-axis is a measure of end user delight that swings from -1 (I hate this experience) to +1 (I bought a round of iPads for everyone at the bar!). The areas of the bubbles represent the amount of buzz for a given day for that product. Since we’re tracking the cumulative delight created by each of these products in the market, we can see when the market falls in and out in love with the various tablets.
You can see that the Android powered tablets are chasing the iPad with a vengeance, some with greater success than others. The anomaly is the Asus Eee Slate powered by Windows 7. For the enterprise user, this has been the tablet of choice because of the seamless integration with the rest of the Windows/Office ecosystem. As you can see from the analysis, Windows powered tablets bear watching over the coming months. We will continue to track the changing UX Landscape for this segment, with the RIM PlayBook analysis available later this week.
April 22, 2011 @ 12:43 pm
Is the “delight” metric related to sales? I read some articles that the Samsung Galaxy tab was not doing good at all, Samsung was even considering to exit the market…. yet there are also rumors that they may lunch one version along with Amazon.com
PS Where are those bars where the Assus owners have bought a round of tablets, I would love to be there!
April 22, 2011 @ 12:54 pm
The delight metric is based on unsolicited responses from consumers regarding their experience. It correlates to sales, in fact some Stanford research (mine actually) has shown that the delight metric can be a leading indicator of sales. We’re fleshing out the algorithms to do just that with our delight analysis, using the data to anticipate shifts in market share. We’ve already seen the delight metrics anticipate the dominance of Android over iOS in the smartphones. (from what we can tell, it’s the psychic cost of the AT&T service experience but that’s a blog post for another day) We’re seeing a similar pattern emerge in the tablet space, though less influenced by the carriers as most consumers are using their tablets at home on WiFi.