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Over the jam-packed holiday weekend, a large number of people were unboxing the new HP TouchPad tablet. Argus Insight’s early results show that the HP TouchPad is now the highest-rated Tablet experience in the market today, beating out the Samsung Galaxy Tab 10.1″ (which has a larger display than iPad). Though we have some initial results below based on four days of data, we’ll report back to see if HP has hit or missed the mark for our must-have UX attributes.
We can already compare the first four days of TouchPad experience data to that of other tablets. While we tend to share our data on a timeline, we can also compare these experiences based on the product launch date. It turns out that products are similar to rockets. You can determine their success or failure pretty soon after launch. While we lack the telemetry information of modern space flight for products, Argus Insights’ algorithms do a good job of sizing up the potential impact that a product has on a market.
Below is the Buzz Landscape for the leading tablets available today. What’s different from the evidence we have shared in the past is that this is based on “days from launch” rather than calendar days. This means we can compare the launch profiles of these products to see how they compare over time. There’s a lot here, but we’ll focus solely on the TouchPad today, leaving other juicy insights for later.
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The TouchPad has a respectful start, ahead in both buzz and delight against the Xoom and iPad. The Galaxy Tab has a stronger start, but falls off quickly. Notice that the TouchPad’s buzz levels are muted in comparison to some competition. Competing as it was against Transformers: Dark of the Moon, we feel that the holidays dampened the normal reviewing behavior of consumers (we’ve seen the same seasonality effects around other holidays where people share after they’ve recovered from their revelry).
Switching gears to a different view, the Rating Velocity Landscape, we see a different dynamic playing out in the market.
The Cumulative Rating Velocity is another view of how the buzz volume changes over time. Most products tend to fall over time, owing to slowing market interest. Every now and then you see a product that increases in rating over time due to a growing number of people engaging with the product. The Acer Iconia Tab (Android) is that product in the Tablet Market today. HP could follow a similar pattern, but it’s too soon to tell. We’ll have better information next week after the effects of the holiday weekend have had a chance to dampen out. If our view that the holiday weekend impacted the TouchPad results is false, then the HP TouchPad has already started its slow slide to Woot.com-dom.
For the sake of the market, we hope we’re wrong!