The Smartphone Battery Gap – If you fill it, they will come

Yesterday LAPTOP editor, Mark Spoonauer, called Smartphone Battery Life Officially a Joke. We took a shallow dive into Argus Insights’ smartphone data to find that battery life is indeed the second largest point of user dissatisfaction in the market today.

Besides Quality/Reli

ability, other smartphone experience attributes in the Attribute Funnel are generally positive. Users love the speed and performance of the graphics, but they must leash their MOBILE phones to a power outlet to listen to their favorite album or, in Spoonauer’s case, wake up in the morning.

In a market that replaces its mobile phones frequently for the latest models, a winning experience can regain both mind and market share quickly. (Think iPhone infiltration). Those smartphones to prevail the battery setback could reap the increased revenues of a great user experience.

We won’t disclose the ultimate winners and losers in the battery battle, but we can say that the experience across the board is dire. All things the same, would you switch from an iOS-based phone to a Linux model if it’s battery lasted even one day longer? Sign me up!