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Products should not suck. There is no reason for companies to release products that no one wants. We have the tools, we have the methods, we even have the evidence to deliver satisfaction at the bare minimum.
I’m an idea guy [think of Michael Keaton in Night Shift, “have tuna eat mayo”], but who isn’t? I have stacks upon stacks of design notebooks filled with product ideas. So why did I detour and start a software-as-a-service company?
I mean leverage to create impact. You see, all of my other product ideas were just t
hat—products. Sure, some might help the lives of consumers but my dream since a young lad on the chicken farm (long story for another post) was to save the world. It’s difficult to save the world through a better snowboard binding or toddler sleep management device.
The core idea around Argus was to help improve EVERY product and service on the planet. I was tired of working with design and marketing teams acting on little to no competitive intelligence beyond speeds and feeds. I was tired of watching great companies stumble in their efforts to shift from technology innovation to experience innovation. Argus Insights is meant to enable better products and reduce experience risk for our customers. That’s our leverage point. Change the world one product at a time rather than one customer at a time. Now that’s leverage.