Nokia's Lumia taking advantage of the Kindle Fire strategy to fan the flames of adoption in the US
Many have counted Nokia out of the smartphone fight, citing the multiple OS personality disorder as a symptom of strategic thrashing that comes with the slow death of a company. When the Microsoft partnership was announced analogies were made of two drowning victims trying to save each other. Well, it turns out these two ‘victims” have crafted themselves quite the lifeboat with the Lumia 710. Compared to it’s smartphone competition touting dual and quad core chipsets, and other “speedboat” level specs, the Lumia would make most techies turn their nose up at this pluckly little handset. As it turns out, the bulk of the US market is not techies and based on what we’ve been seeing from the user response to the Lumia, Nokia and Microsoft are not only no longer in fear of drowning but are making great progress to shore!
As you can see from the Buzz and Delight Landscape the early Lumia customers are delighted with their new Nokia/Microsoft hybrid handset. Similar to the Kindle Fire approach at targeting the pent up demand for lower priced tablets, the Lumia targets T-Mobile customers that have been on the smartphone fence, looking at the battle between Android and iPhone and waiting for the prices to fall enough so they can play too. And they are delighted with how far their dollars are going. When we examine what are the topics most discussed by Lumia users, it differs substantially from other smartphones.
A couple items to point out. First, is the wall of green, indicating overwhelmingly positive views by these early customers. Even the iPhone 4S has a broader spread of sentiment than the Nokia Lumia, meaning that a higher percentage of iPhone 4S users are more negative about more topics that Lumia customers. Lumia customers are even being delighted differently than most customers when we take a look at the most discussed usage scenarios.
Most smartphone customers discuss using their smartphones as, well, a phone. Lumia customers are initially fascinated with the novelty of web surfing, music and games over voice services. We believe this is because these are consumers new to smartphones and are delighted by the extra features beyond what their tired feature phone provided. Now they can afford to play with the big kids with their touchscreens and data plans.
Bravo Nokia, Bravo Microsoft. We believe this strategy will continue to bear fruit for you both.
Nokia Lumia 710 owners love their phones more than iPhone 4s owners – - MobileNewsX - Mobile News AggregatorMobileNewsX – Mobile News Aggregator
March 7, 2012 @ 10:21 am
[…] Read the full report at Argus Insight here. […]
Nokia Lumia 710 eiere elsker telefonen sin mer enn iPhone 4S eiere « WPNyheter
March 7, 2012 @ 11:45 am
[…] hele rapporten hos Argus Insight here. Del dette:Skriv utE-post Stikkord: iPhone 4S, Lumia 710, Microsoft, Nokia, statistikk, Windows […]
March 7, 2012 @ 2:01 pm
I knew already that windows phone 7.5 was going be back and twice better. I love see these people faces now saying don’t get windows phone shows you they are jealous and just bunch of apple trolls or android fanbots who just can’t realize the awesome fast fluid of windows phone.
Ck out this YouTube video shows power of windows phone can do
Can’t wait when windows phone 8 arrives it going blow away iPhone 4s or 5 and yes you too r2d2 android phones.
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March 7, 2012 @ 3:31 pm
[…] wmpoweruser.com a Argus Insigths. Like this:LikeBe the first to like this post. This entry was posted in HW, SW and tagged 710, […]
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March 7, 2012 @ 10:31 pm
[…] Source: Argus Insights […]
Nokia Lumia 710 owners love their phones more than iPhone 4s owners | iphoneless.net
March 8, 2012 @ 12:00 am
[…] Read a full news at Argus Insight here. […]
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March 8, 2012 @ 4:01 am
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March 8, 2012 @ 4:55 am
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Good news for Nokia. Lumia 710′s US customers are delighted with their phone :) « Nokiapoweruser
March 8, 2012 @ 11:03 am
[…] Source Share this:Like this:LikeBe the first to like this post. Tags: 710, lumia, mango, nokia, US market, windows phone […]
“Nokia Lumia 710 users loving their phones than others using other smartphones”: research – NokiaTweet – Your Nokia Gossip Place
March 8, 2012 @ 3:11 pm
[…] Argus Insights, an analytics company, has gathered some data through social media research that reveals that those users who are having Nokia Lumia 710, are much happier with their phone’s performance than those who are using other smartphones (including fancy iPhone 4S). […]
Mobile Application » Blog Archive » Nokia Lumia 710: Feeling More Love
March 8, 2012 @ 11:01 pm
[…] [VIA] […]
Nokia Lumia 710: Feeling More Love : Dunia Software
March 8, 2012 @ 11:02 pm
[…] [VIA] […]
March 10, 2012 @ 6:29 am
I will disagree with that, the trend line is going down and not up, iPhone 4S has been fantastic in taht regard – absolutely steady even now. Maybe Mar 02 and Mar 09 data will help us see if Feb 26 was a blip or if the trend keeps going down.
March 10, 2012 @ 9:59 am
Thanks for the comment! This is based on constantly tracked user data. Hard to argue with the market. As you well know, a handset experience is greater than the sum of it’s parts. The Galaxy Nexus spawned a huge amount of buzz upon launch (being the only phone available with Ice Cream Sandwich) but rapidly declined as users found the new bells and whistles not the contribute as much to the overall experience. We’ll see how well the Nokia/Microsoft offerings do months after launch but the initial market response is much better than most analysts expected.
March 10, 2012 @ 8:52 am
Still a good data point and thanks for it.
Nokia Lumia 710: Feeling More Love | Top Mobile Appz
March 13, 2012 @ 10:11 am
[…] This bodes well for Nokia and Microsoft’s partnership and their growing Windows Phone devices as Lumia 710 consumers are either new to smartphones or simply weary of choosing between Android or iOS. Both companies should benefit immensely from this new shift in consumer perception.[VIA] […]
In USA i possessori del Nokia Lumia 710 sono i clienti più soddisfatti tra tutti quelli che possiedono uno smartphone | Nokioteca [Nokia] Blog
March 16, 2012 @ 8:12 am
[…] così: un sondaggio condotto da Argus Insights, azienda leader nelle analisi di innovazione di prodotto, rivela che gli acquirenti del Nokia Lumia […]
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March 20, 2012 @ 8:15 am
[…] εταιρία αναλύσεων Argus Insights δημοσίευσε τα αποτελέσματα μιας έρευνας ικανοποίησης πελατών που δείχνει ότι οι […]
Nokia’s Lumia 710 tops iPhone 4S and Galaxy Nexus in US customer satisfaction … | iphoneless.net
March 20, 2012 @ 11:11 am
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March 20, 2012 @ 1:58 pm
Very interesting, because it’s clear that user satisfaction is the best predictor of success.
Still, from the graphic I see a downward trend with a big dip at the end. Any explanation for the big drop on Feb 26?
March 21, 2012 @ 12:16 pm
We’re still gathering data continuously. I’ll post an update later this week. It’s normal to see a drop over time as reality sets in. It will be interesting to see where the Lumia settles in the minds of consumers. I’ll dig deeper into the drop to see what might be driving this.
Thanks for the comment!
Gli utenti Nokia Lumia 710 sono più soddisfatti di quelli iOs | Windows Phone Magazine Italia il blog Italiano sul Microsoft Windows Phone 7
March 23, 2012 @ 2:23 pm
[…] Via ; Fonte […]
Assessing “Smoked by Windows Phone” – With Love! « Win8Back – Windows 8
March 26, 2012 @ 11:53 pm
[…] So the good news is Microsoft is free to answer that questions in almost any way, shape, or form as long as it could manage to convincingly show Windows Phone + whatever hardware is something that users could actually “fall in love” and have a solid relationship with. The bad news is Microsoft is not exactly very good at it, and the actual phones themselves had by-and-large not been lust worthy products. In fact, I would go as far as saying that the minimalistic tendencies of Metro makes it particularly tricky for marketers to convince a regular, potential smartphone buyer that he or she could love Windows Phone. Using the love/relationship analogy, one could think of Windows Phone as the boy or girl next door that someone would never pay attention to because that someone is too busy dreaming about that football captain (e.g., Samsung Galaxy Note) or that head cheerleader (e.g., Apple iPhone 4S). It is hard to convince someone to take Windows Phone out on a date! However, to those who ended up taking Windows Phone out on a date with a two-year contract in the US, most did not regret it. […]