Hotness of the new iPad isn't impacting it's Hotness
Consumers and experts have been fired up about the new iPad for different reasons. Experts have published extensive testing and videos of aiming IR temperature guns at the new iPads in the midst of gaming, video capture or testing Angry Birds Space, clocking surface temperatures over 115 degrees Fahrenheit! Consumers, not as concerned with the iPad’s contribution to global warming, are snapping the new iPad up like hotcakes.
When we compare the launch profile of the new iPad (Gen3) to the prior two launches, we see that the current generation is getting a warmer reception (pardon the pun) than its forefathers. The buzz is less, partly because of the lack of availability at Amazon. Overall we see an accelerating delight score, compared to the iPad 2.
When we compare the launch to competitive products, we see that the new iPad is experiencing a strong launch than any of these competitive products. One caveat, both the original iPad and the Asus Slider were late bloomers, igniting customer delight some weeks after launch after consumers realized what a delight they were to use. For the original iPad, this was due to the newness of this part of the Apple portfolio. For the Asus Slider it is mainly due to under marketing what is a compelling Android tablet.
Stay tuned as we begin to unpack what is driving the fiery launch of the new iPad in the minds of consumers. We will be releasing a report for purchase in the coming weeks that will detail the good, the bad, and the hotly debated of the new iPad, separating the expert chatter from the consumer reality so that competitors and partners alike will know what aspects of the new iPad experience are igniting the passions of consumers for the 3rd generation.