Is the new iPad like Disney's John Carter or Star Wars Episode I?
Apple sold a ton of new iPads in preorder and Apple fans rushed to the box office, er, Apple Store and other retails to be the first in their neighborhoods to see, er, hold the new iPad. We saw this exuberance writ large in our CIA data as viewed below.
Notice that consumers are discussing less and with less excitement of the new iPad launch. The iPad 2 also had a slow start with consumers but eventually built up steam with a late summer surge we discussed here. But what’s more telling to see the how the discussion of the iPad 2 hiccup when the iPa
d 2 was announced and then returned to pre-new iPad levels, indicating that many consumers are opting for the now more competitively priced iPad 2 over the new iPad.
Will the new iPad be a hit only on the opening weekend or evolve to a sleeper hit as the benefits of upgrading to the new Retina Display drive consumers to abandon their current tablets? What does this mean for other tablet manufacturers? Find out when Argus Insights releases their report and forecast for the new iPad in the coming weeks based on what we are seeing in terms of consumer adoption. For more information you can email us at firstname.lastname@example.org. The report will be priced less than a fully loaded new iPad and contain a rich set of insights and our first ever forecast.
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