BlackBerry Consumers More Excited About BBM Than Fairfax
BlackBerry has finally been taken off the market, almost… Question is, does the consumer market care? What does it bode for BlackBerry to be taken private. Our analysis of social buzz surrounding recent events show that although the Fairfax offer is incredible important, the recent launch of BBM on iOS and Android products is still driving the most buzz for Blackberry faithful.
We believe this shows the market is hopeful for the deal and what it means for the BlackBerry faithful regarding the future of their favorite handset manufacturer. The rapid adoption of BBM across the mobile ecosystem also signals the extension of the BlackBerry experience by growing roots under the walled gardens of Apple and Google. In the wake of Dell’s recent privatization, these trend signals willingness by members of the private equity community to place bets on opportunities that the market refuses to see.
