Consumers Don’t Like Dem Apples: Apple Cuts iPhone 5C Orders
The Wall Street Journal is reporting that Apple is cutting iPhone 5C Orders. Makes sense. Our analysis of global consumer demand is finding that the 5C is not only one of the worst smartphone launches this year but the worst in Apple’s history.
We’ve recently added Chinese consumer responses into our growing global dataset and the 5C is also underperforming in those markets with iPhone 5S buzz registering over 35 times more than 5C buzz. The lackluster performance of the 5C in both volume of engagement and lack of delighted consumers puts the iPhone 5C in the dreaded Argus Insights category of “Why did you bother launching this product” along with the HTC First or Facebook Phone.
Stay tuned. In the next few days Argus Insights will release our updated estimate of Apple’s Q4 iPhone sales. Suffice to say, it is not flattering and bucks Wall Street’s bullish estimates. Argus is estimating iPhone sales to be flat from last quarter or down to potentially just 27 million units based on the picture we’re seeing from consumers. More details in a special report later this week!