China Unicom Losing Mindshare

The smartphone market in China is quickly growing, but mobile provider China Unicom is struggling to maintain consumer mindshare. As competitors China Mobile and China Telecom continue to grow their user base by leveraging new 4G and LTE networks, China Unicom’s growth is stagnant.

In the current scramble to provide high speed access to users in China, China Unicom was “unsure on whether to use the home-grown TD-LTE standard or wait for the FDD-LTE license to launch 4G services.” Forbes reported that their sporadic transition strategy from 3G to 4G and LTE service set them back in expansion. Examining consumer reviews confirms that consumer subscriptions are dropping along with consumer mindshare for China Unicom. Therefore, Forbes simply confirmed the decrease in consumer interest that our consumer data has been displaying for months!

Buzz about China Unicom by Brand

This chart displays smartphone buzz by brand for China Unicom over the past few months. The amount of buzz about all brands has shrunk showing a loss of interest in this specific provider. Is China Unicom’s inconsistent high speed internet upgrade to blame for the decline in consumer interest?

Forbes will track China Unicom’s stock for you, but visit our website to see how Argus will investigate what is driving the reported changes. Let us help your business, contact Argus Insights for portal access, tailored reports, and more. We will investigate products in your market of interest.