The Best Place to Buy Your New iPhone
The iPhone 6 and 6 Plus have been available in the US for almost a month now, but if you are one of many affected by the shipping delays, we have some advice for you. Looking to consumer reviews, we have determined the best and worst retailers from which to buy an iPhone 6 or 6 Plus.
Consumers who did business through China Unicom and Sprint have been the most satisfied so far. New iPhone models did not go on sale in the Chinese market until early October, so that explains China Unicom’s abrupt increase in review volume. Even so, their high Net Promoter Score proves that Chinese consumers are happy with their new iPhones. Sprint, Best Buy, and US Cellular are the most delightful iPhone 6 and 6 Plus retailers in the US, all boasting an NPS over 60 percent. Verizon saw the most consumer reviews for the new iPhone models, most likely as a result of aggressive upgrade promotions, but that volume is shrinking as we approach the end of October.
At this point, it is safe to suggest that people should buy their new iPhones from Best Buy or Sprint. Although Sprint has a higher NPS at the moment, that score is dropping slowly as more reviews are written. Best Buy’s review volume is slowly shrinking, but there has been no dramatic drop-off, and their NPS continues to rise as large amounts of customers report satisfaction. Consumers are happy with these retailers for different reasons. Sprint’s vast improvement over their 3G with new LTE is netting praise. One Sprint customer said that “the change is amazing,” since they were used to the “super slow 3g network,” but now “the LTE is faster.” This was not an isolated incident either, as several other customers wrote about the “great mobile service on the iPhone 6 with Sprint Constant LTE.” At Best Buy, consumers were pleased with the speed and quality of service. Reporting that they had “a hassle free experience at Best Buy,” and even that they were “out in 20 minutes with $25 dollars more than Verizon offered” for their trade in. The consumers have spoken, and they are having the best iPhone 6 and 6 Plus experiences with Sprint and Best Buy.
If you would like to know more about iPhone 6 and 6 Plus performance, or any other smartphone, wearable, consumer technology, appliance, or home automation products, for that matter, please contact Argus Insights. You can sign up for our free weekly newsletter to keep up with consumer trends, or visit our website to subscribe to our data, schedule personalized consultation, or order custom reports.