Separating the Buzz From the Delight: Which Products Should Consumers Really Want this Holiday Season?

With Black Friday just around the corner, it’s time to start compiling shopping lists. Argus Insights wants to help separate the hype of the deals from the reality of product quality to clearly define consumer intentions. In addition to our free Consumers Beware: Black Friday webinar this Monday, November 17^th, we analyzed consumer reviews from the past week to determine which products are truly delighting users, and which are just getting their attention. The ‘most popular’ products netted the most consumer reviews, while the ‘most delightful’ products received the most positive feedback.

In the smartphone market, interest in Apple’s latest iPhone 6 and 6 Plus devices has endured, as these devices remained top of mind for the week of November 2-9^th. While Apple phones grabbed mindshare, Samsung’s Galaxy Note 4 and Note 3 won the hearts of consumers, as they sandwiched the Sony Xperia Z3 in the list of most delightful phones for the week.

Fitbit products had a majority of the mindshare in the wearables market, but only their Fitbit Zip made it onto the list of the most delightful devices. Samsung’s Galaxy Gear smartwatch produces the happiest users, followed by Garmin’s more fitness minded devices and the lower end Pebble Smartwatch.

None of the most popular Home Automation products made it onto the list of the most delightful. Nest’s Learning Thermostat received the most attention from consumers, but the most delightful product was the little discussed Rachio Iro Smart Sprinkler Controller.

Argus Insights tracks consumer perception of several products across different sectors year round. For more insights, you can sign up for our Free Black Friday Webinar or our Free Weekly Newsletters. Please contact us with any specific questions regarding custom reports, monthly reports, consulting, or access to our data.