Smartphones now come with so many features that the original calling function is often overlooked. With texting, email, facetime, snapchat, and several other ways to communicate, the modest phone call has become an antiquated practice. While there are several different ways to communicate on a smartphone, users are still concerned with making calls, and their feedback is predominantly negative. Despite all the other capabilities, a smartphone is ultimately still a phone, and consumers are not satisfied with this primary function.
This shift in usage is happening across all smartphone brands, but negative feedback is more prominent for less popular brands like Kyocera, Sharp, and ZTE, since users are willing to overlook poor call quality in favor of other features from more popular brands like Apple, Sony, and Samsung.
We drill down into specific complaints and consumer sentiment about phone usage by brand in our Peek and Focus November Smartphone Consumer Demand Report.
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Argus Insights tracks consumer behavior in several markets. Reports are also available for the Wearables and Home Automation markets. If you are interested in custom reports, consultation, or gaining access to our data, please contact us.