Mobile World Congress begins in Barcelona today, and Argus Insights is tracking which brands and products people are interested in at the show. We determined the most popular links shared about smartphones and wearables in social conversation about MWC in the week leading up to the show, to discover major interest in Samsung’s new flagship Galaxy phones and HTC’s Grip Wearable.
Samsung’s announcement of their most recent Galaxy S6 and S6 Edge phones monopolized mindshare, as people shared the NYT blog reviewing the phones and CNET’s coverage of their MWC reveal. While Samsung is gaining attention for their high-end flagship phones, LG and French manufacturer Archos, both developed interest as they revealed 4 midrange smartphones, surprisingly generating more interest than flagship models from HTC and other major brands. Ikea’s wireless smartphone charging furniture was the only non-handset related news to make major waves in MWC conversation leading to the show.
Popular Shared Links about Smartphones at MWC on Social Media 2/23-3/1
Wearables conversation was driven by device announcements from HTC, Haier, and Acer. HTC unveiled their HTC Grip wearable, a device optimized for use by serious athletes, and Acer vaguely teased a mysterious new wearable device. Haier sparked interest in their line of smartwatches aimed at children and senior citizen, along with smart pet collars.
Popular Shared Links about Wearables at MWC on Social Media 2/23-3/1
As a category, wearables are beginning to encroach on the traditional interest in smartphones around MWC, as major companies are also focusing on the wrist. Mobile World Congress smartphone conversation, however, remains vast, and was heavily focused on Samsung’s announcement of the Galaxy S6 and S6 Edge, but people were also interested in the midrange handset lines released by LG and Archos, and Ikea’s innovative wireless charging furniture.
Argus Insights will continue to track Mobile World Congress mindshare, so keep an eye on our blog, and please do not hesitate to contact us with any questions. If you are interested in a comprehensive report of who and what won at MWC 2015, we are happy to send you the Argus Insights complete MWC 2015 Report when the show is over.