Big Names Have a Small Effect in the Home Automation Market

As the Internet of Things continues to grow with the introduction of more and more connected devices, the opportunities to integrate technology into everyday life seem to be increasing exponentially. This growth is coupled with growing reputability, as major players like Samsung and Google acquire smaller Home Automation companies.

In 2014, Samsung acquired SmartThings, maker of home security kits focused on the ability to self monitor, and Google acquired the smart thermostat company Nest, and shortly after that, the WiFi security camera company Dropcam just months later.

The clout of the Samsung and Google names did little to increase consumer awareness, as all three acquired companies saw relatively steady volumes of consumer feedback after they were acquired (as demonstrated by the size of the bubbles in the graph above). Technology is still very much improving and developing in the home automation market, and Samsung and Google have assumed powerful positions in potentially driving further connectivity in this market, but are failing to gain the attention of consumers.

Now that large companies are becoming more intimately involved in the expansion of the Internet of Things, they must focus on promoting the usefulness of ‘smart home’ technology, as it is no longer a relic of the SciFi genre, but an actual possibility with the potential to help home owners save energy, money, time, and piece of mind.

Argus Insights tracks consumer perception of several Home Automation companies and their products. Sign up for a free Weekly Home Automation Newsletter to stay on top of social trends, or inquire about full use of our real time data and insights.