Who’s Got the Wearables Mindshare?

March 28, 2016

While the Wearables market is quickly diversifying, well known Fitness Band and Smartwatch companies have maintained the most mindshare since at least November. Fitbit consistently sees the highest volume of consumer reviews for their various devices, and has seen a boost in recent weeks due to increasing interest in the Charge and the new Blaze. Apple saw a boost in mindshare through January 2016, followed by volatility, but Samsung has seen a clear decline in mindshare in 2016 so far.

wearables mindshare
Chart of the Day: Fitbit consistently leads Wearables mindshare as Samsung’s slice of the market is shrinking.

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