Analyzing The Long Tail Of The Internet Of Things Unveils Surprising Lumps
Looking back on the mindshare of the various applications of the Internet of Things within the IoT conversations on Twitter, we see a long tail forming, which is to be expected. This aligns with our Internets of Things view, that growth will come from a heterogenous set of architectures enabling enterprises large and small to benefit from the initial cost savings and eventual revenue growth from IoT powered solutions.
You can see from the graph above that since the beginning of June, Smart Cities, Cloud, HealthCare, VR, Robotics and Smart Home have lead the humps on the long tail of the Internet of Things. Surprisingly, application with some of the most actual market traction, Asset Tracking and Smart Grid, grab some of the smallest amount of mindshare within the IoT conversation. This supports the assertion that as IoT moves from concept to deployment, the conversation moves outside of IoT and into the area where the impact is being felt, further supporting the idea that branding of IoT as a solution is slowing market understanding and adoption, a concept we detailed here.
We are tracking the entire Internet of Things conversation. You can watch it unfold using the Argus Analyzer, our Real-Time IoT Ecosystem Intelligence tool!