Internet Of Play: What Toys Do We Really Use?
It has been said that ‘He who dies with the most toys, wins.’ But not all toys are created equal. Some spark joy, trigger endless hours of replay, and bring smiles to parents and children alike. Others sit, untouched, lonelier than the island of misfit toys citizens. A few are still in their packages, never inciting enough interest to even be opened, stuck in that purgatory of a good intention mating with bad execution.
Why can we not leverage the nanny cams already installed in smart home around the country to see what objects are being used, or at least gazed at adoringly? Imagine a class of algorithms that is able to cross reference the inventory of Toys R Us or Amazon (wait, you can already do that) and then turn your playroom into a continuously running focus group! Maybe you’ll earn enough benjamins to pay for college! It’s unlikely any proceeds gained from offloading the unwanted toys at a garage sale will even pay for books their first year, I mean “content subscriptions.”
We do not condone the surveillance of children for profit at Argus Insights but we do support the monitoring of markets. If you’d like to see if your content fits in the category of misfit toys, let us know. Since we see everything, we can tell you what ideas and brands are being ‘played with’ by the Internet of Things market and what is being left to fester in the corner under so much dust, despite the best efforts of their makers.
