Internet of Things Tops CES Chatter Ahead of 2018, Smart Home Beating Out Automotive
While most of us are winding down 2017, getting our last holiday purchases done and looking forward to a few days of family and fun, there is a group of folks that will not get a real break from work until January 14th, when the Consumer Electronics Show finishes and these stalwart people can finally get CES off their brain and to-do lists. As you can see from the chart below, promoting the largest fest of new consumer gadgets has already begun in interest as firms look to position their view of the new to be top of mind as group of people larger than the population of Madison, Wisconsin descend on Las Vegas.
It looks like the Internet of Things is already claiming the top spot in the minds of CES watches. Artificial Intelligence, predictably, touches every segment of CES and will factor heavily in the messaging of new goodies being shown. Robotics is grabbing attention ahead of Smart Home as humanoid robotics and factory automation touch the lives of a growing percentage of the world’s population. Smart Home is occupying the fourth spot, the highest preshow in the years we’ve been tracking CES in social media.
If your brand is looking to make a big splash at the show, nudge mindshare ahead of your competition, let us know. We’ve helped companies like Vivint dominate CES by understanding in real time how their message is resonating with the ENTIRE show and making changes that ensured their dominance in Smart Home.
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