Sorry Siri, but Alexa has remained the most popular AI in consumer reviews of Smart Home devices. As the Smart Home market continues to develop and improve, the need for simple communication and control intensifies. In February 2016, we reported that Amazon was winning the battle for Smart Home consumer delight with their Echo smart speaker turned Smart Home hub. Since then, Amazon introduced two more Alexa enabled devices (the Dot and Tap) and has been improving the capabilities of the Alexa to allow users to control an ever expanding list of connected devices with Amazon’s AI. Recently, Smart Home consumers are discussing Amazon Echo and Alexa far more than voice control solutions from Apple, Google, and Microsoft; as shown in the funnel below.
Here at Argus Insights we analyze consumer feedback across entire markets. By collecting and analyzing all this data, we discover what is important to consumers and gain visibility into what is driving entire markets. We believe data is best shared, so we invite you to join us at our IoT Webinar this upcoming Wednesday, May 4. Let us know what is important to you when you sign up, and we will look to the data as we lead a rich discussion about what is gaining attention in the ever expanding Internet of Things market.
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Looking to IoT discussion in the month of April so far, there is budding concern about how to supply power to the growing IoT Ecosystem. The top three most popular tweets of the month in IoT Twitter discussion highlight K3OPS Energy Harvesting solution. This solution can help address the “environmental impacts in a society that requires more and more electricity” as the number of wireless connected devices grows.
Specific tweets about renewable and green energy solutions gained attention in the busy IoT market discussion, but Big Data remains a looming concern across the entire market. #BigData was the third most used hashtag, after #IoT and #InternetofThings, in the month of April so far. As an unavoidable byproduct of communication between connected devices, talk of how to process and protect all the collected data is top of mind and ranges across several subtopics within the IoT.
These topics were driving IoT discussion this month, but the market is constantly changing. Join us at our webinar this Wednesday to continue the discussion about the state of the IoT.
Technology has advanced at an incredible pace since the initial introduction of smartphones. With internet access plus a slew of features now available on nearly every device, smartphones can now be used to replace a camera, MP3 player, and even to preform functions previously reserved for laptop and desktop computers. According to analysis of consumer smartphone reviews from March and April 2016, photo taking is the most discussed smartphone usage among consumers. Not only do users mentions taking photos more than making calls, but they are also far more pleased using their phone as a camera than as an actual phone.
Let us know if you have any questions about how Smartphones fit into the Internet of Things, we will answer them in our upcoming IoT Webinar!
You can also get insights into the minds of smartphone consumers on a regular basis with our Free Newsletters.
Curious about Big Data, security, cloud, wearables & everything else involved in the Internet of Things market? Don’t Miss Our Upcoming IoT webinar on Wednesday, May 4 at 10am PT to understand what topics, technology, and concerns are driving the most interest in the market.
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Get your burning questions answered as we dive into our proprietary insights portal for real time analysis of market conversation. Let us know what questions are top of mind for your business when you sign up here to attend the webinar.
The Internet of Things is vast, and the immensity of the market fosters robust competition. The competitive landscape is diverse, including companies that range from chip and hardware manufacturing to developing software and optimizing data networks. However, mentions of brands only account for about ten percent of all IoT discussion.
While brand discussion is led by Intel and Google (Alphabet), conversations about IoT applications and fears are more prevalent.
To learn more about what is driving discussion in the IoT market along with what is driving brand mindshare, download our free report: The State of the IoT.