Black Friday 2015: State of Wearables 2

Hot Wearables Headed into Black Friday & the 2015 Holiday Season

Top Products List — Lumo Lift out-delights Fitbit & Apple wins the hearts & minds of smartwatch users

After a slow launch consumers are finding immense delight in the Apple Watch

Heart Rate monitors are driving satisfaction for fitness focused consumers

Quality trumps price as consumers are displaying interest and delight in higher end devices

Hot Wearables Heading into Black Friday Report

This report examines the state of the Wearables Market heading into Black Friday & the 2015 holiday season. While consumer demand continues to drop, certain products stand out as diamonds in the rough.

Report includes:

List of Top Fitness Trackers & Bands and Smartwatches according to consumer perception and demand ahead of Black Friday
Analysis of leading wearable products by categories and market implications in the upcoming holiday season
Deep dive into features driving the most delight for wrist worn wearable consumers

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Check out our 20/20 Demand Scorecards to monitor demand, buzz & delight trends for the most popular products in the Fitness Band and/or Smartwatch markets.