On December 5th, Argus Insights published a blog detailing the Rise of the Chinese Smartphone Manufacturers, which examined the improvement in Huawei, Lenovo, and Xiaomi’s consumer buzz and delight, compared to Samsung’s falling approval, from May to November of 2014. On December 15th, Gartner published their Q3 numbers, declaring that “Samsung Lost Market Share While […]
In November we covered the new kids on the block in the smartphone market, Chinese manufacturer OnePlus. Their goal was to disrupt the market by selling high-end smartphones for more than half the price of Apple, Samsung, HTC, etc. They succeeded in driving awareness to their campaign and gained approval from the consumers who took notice of […]
According to global market intelligence provider TrendForce, Chinese smartphone vendors will rise to “38.6 percent of the worldwide total” of smartphone sales by the end of 2014. As consumer interest is shifting to reasonably priced, lower end smartphones, it is not a surprise to see that users are finding delight outside of Samsung and Apple […]
Black Friday has come and gone, and consumers have come out of it with countless technological goodies. But which brand won the most mindshare during this crucial retail weekend? According to our Social Media data, Fitbit! Fitbit saw the most conversation throughout the weekend, while Apple was discussed more on the day of Black Friday. Apple’s […]
Best Buy’s Q3 earnings will be announced were announced on Thursday, November 20th before the opening bell (much to the chagrin of the Argus Insights publishing schedule). Best Buy’s consumer review mindshare in Q3 of 2013 saw a sharp decline, while mindshare in Q3 of 2014 saw the opposite. After a slow summer, consumer review volumes shot […]
Since its release on September 5th, early Moto 360 smartwatch adopters have been delighted. Delight scores soared throughout the month of October, demonstrating persisting consumer satisfaction. In fact, the initial success of the Moto 360 drove Motorola to be the most loved wearables brand of October. The praise for the style and design of this round […]
With Black Friday just around the corner, it’s time to start compiling shopping lists. Argus Insights wants to help separate the hype of the deals from the reality of product quality to clearly define consumer intentions. In addition to our free Consumers Beware: Black Friday webinar this Monday, November 17th, we analyzed consumer reviews from […]
OnePlus is a smartphone manufacturer that exclusively sells its bargain high-end One Plus One. This phone is only available for purchase with an invitation, but that has not stopped 500,000 consumers from purchasing it over the past 8 months. OnePlus has grown a solid base of promoters by providing a quality phone at a good […]
The Black Friday advertising has already started to hit consumers in full force. Every year for the past few decades, retailers have ratcheted up the deals and steals used to temp consumers to shake off their post Thanksgiving food comas and shuffle like the walking dead to their retail outlets in the twilight of the […]
According to the China Brand Research Center’s 2014 China Brand Power Index, Apple replaced Samsung as the leader in the Chinese mobile sector this year. These results were garnered through polling about brand awareness and loyalty. Argus Insights found that Apple’s usurpation of Samsung’s top spot in the Chinese market was inevitable. Consumer review data […]
After a tumultuous launch and dismal sales figures, the Amazon Fire Phone is officially a failure. TechCrunch reported that “Amazon’s SVP of Devices David Limp told Fortune the big issue was a miscalculation on pricing.” The Amazon Fire was originally put on the market for $199, then the price was dropped to 99 cents on […]
The new Microsoft Band is turning heads, as it unexpectedly hit the wearables market earlier this week. This device straddles the line between fitness band and smartwatch with features ranging from calorie tracking, to heart rate monitoring, to GPS, to UV sensing, to fielding calls. The Microsoft Band appears to have it all, but does […]
