Already we’ve heard from Apple and Samsung that their future is not as rosy for Smartphones as investors had hoped. In reality it is like expecting early automobile dealers to continue to grow sales after they have replaced all the buggy carts in the neighbor hood. The saturation is smartphones will make it difficult to […]
It should come as no surprise that Apple and Samsung topped the holiday adoption metrics. What is more interesting is how little the iPhone 5S and iPhone 5C launches impacted Samsung demand. During November, Apple demand in the US fell off to lower than pre-launch levels, a clear sign of slowing demand. The biggest shift […]
Moto X posted big gains in the battle for hearts and minds after a good Black Friday. It is the highest rated Motorola handset, beating out the DROID ULTRA and DROID MAXX at Verizon. While the buzz around the Moto X is not as high as the Galaxy SIV, consumers like the Moto X more […]
Apple is going to have a down quarter. There, we said it. We have been agonizing over the data and analysis for weeks, double checking assumptions, sources, etc. We’ve even included for the first time Chinese consumer data to craft a broader picture of iPhone adoption. Apple is starting to lose the battle for hearts […]
The Wall Street Journal is reporting that Apple is cutting iPhone 5C Orders. Makes sense. Our analysis of global consumer demand is finding that the 5C is not only one of the worst smartphone launches this year but the worst in Apple’s history. We’ve recently added Chinese consumer responses into our growing global dataset and the […]
Apple just had its biggest release of the year and no one seems to care. At Argus Insights we track markets , product launches, and companies to quantify how consumers feel about their products and brands. Over the past decade, Apple has been the darling of the public’s eye, but now seems to hardly be […]
BlackBerry has finally been taken off the market, almost… Question is, does the consumer market care? What does it bode for BlackBerry to be taken private. Our analysis of social buzz surrounding recent events show that although the Fairfax offer is incredible important, the recent launch of BBM on iOS and Android products is still […]
Our friends in Finland are moving to Redmond. What will be key is what baggage Nokia is bringing over in the shipping containers. Beyond the obvious war chest of intellectual property, patents, insanely good supply chain management, Nokia is also bringing the highest performing Windows handsets with them. Will it be enough to push Microsoft’s […]
Some investor has had the audacity to file Class action lawsuit filed against Microsoft over Surface RT claims, saying that reports that the RT was selling well were patently false. Our demand analytics show that the Surface RT chugged along at the same rate as launch. If anything, recent discounts have raised demand for what might […]
The Guardian continues their recent line of hard hitting bits of investigative journalism on How low-paid workers at ‘click farms’ create appearance of online popularity. Imagine if you’re Coke and you’ve spent literally hundreds of millions of dollars to garner over 70 million facebook fans, only to find out not only is there little to no […]
With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering. I recently […]
Strategy Analytics recently released findings that Android sales have been much higher than iPad sales. We’ve seen the iPad stumbling since the launch of the Gen 4 iPad and the iPad mini in the fall. The closing experience gap between Android and iOS tablets has led to eroding demand and aggressive price cutting by US […]
