Our last post looked at the two populations of Walking Dead and Vampire Diaries watchers as separate populations. The next challenge was to uniformly compare two audience groups and their social media activity on Twitter. Argus obtained buzz data for The Vampire Diaries and The Walking Dead by seeking Tweets with the words ‘vampire diaries’ […]
Forbes recently published a list of “3 metrics that really matter [to a] startup.” Topping that list at number one is measuring how engaged users are, since users who sign up for a service but rarely use it have little value and users who constantly use the service are of great value. Similarly, Argus recently […]
As Samsung reports their quarterly report with a mix of excitement and caution (Samsung Boosts Capital Spending as High-End Phone Demand Slows – Bloomberg), Argus Insights sees their caution warranted for Q3. July brought the first significant drop in consumer buzz for Samsung Smartphone in a long time. What made the drop even more poignant […]
CNet reports that Morgan Stanley Analyst, Katy Huberty says iPhone shipments will hit at least 29 million last quarter. Our analysis based on our social media power metrics of consumer demand say that Katy is being more conservative than the market realizes. Our quarter to quarter analysis of consumer demand through our Experience Equity metrics show […]
We recently did some analysis for the Embedded Vision Alliance looking at consumer adoption vision technologies in consumer electronics. If you’re curious, you can see the slides here. The shocking result was how little of the Galaxy S4 customers even mention the eye-tracking features. The graph below shows the volume of eye-tracking mentions compared to the […]
Sprint has finally been taken off the market by Softbank. In addition to a reasonable spectrum footprint in the United States, good relationships with M2M players like Amazon (Kindles get books delivered through Sprint), regional advantages in the midwest, and the largest population of grumpy customers in the United States. Grumpy? Since when could we […]
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