Just a quick note from Argus Insights to give some hints as to what we have cooking for 2015. 2014 has been a year of expansion and growth for Argus Insights. Not only has our coverage of Consumer Products expanded to include Wearables, Appliances, and Internet of Things devices, but we are also pulling consumer […]
The battle is on for market share, position, alignment, and the right technical solutions in the Software Defined Networks (SDN) and Network Function Virtualization (NFV) markets. Buyers have shifted their behaviors, and now seek information to direct their investments. Social media, events, industry analysts, integrators, outsourcers, and partners all influence budget allocation in this multi-billion […]
A couple weeks ago we examined the effectiveness of Sprint’s ‘Cut Your Bill in Half’ promotion, and now CNET has reported that Sprint “added close to a million customers during its fiscal third quarter,” putting them “just ahead of T-Mobile in terms of total customers.” Sprint has introduced a slew of promotions in an effort to surpass […]
According to app analysis by Flurry, devices that run iOS (aka Apple iPhones) constituted just over half the mobile devices activated in the week leading up to Christmas. Their analysis is based on the assumption that the first thing someone does when they receive a smartphone is download apps. Here at Argus Insights, we track engagement […]
Sprint’s ‘Cut Your Bill in Half’ promotion offers AT&T or Verizon customers the opportunity to switch to Sprint and, you guessed it, cut their bill in half. The graph below compares consumer review buzz and delight from the weeks before and the weeks after the promotion began. Though this promotion was designed by Sprint to steal the […]
Smartphones now come with so many features that the original calling function is often overlooked. With texting, email, facetime, snapchat, and several other ways to communicate, the modest phone call has become an antiquated practice. While there are several different ways to communicate on a smartphone, users are still concerned with making calls, and their feedback is […]
