With Black Friday just around the corner, it’s time to start compiling shopping lists. Argus Insights wants to help separate the hype of the deals from the reality of product quality to clearly define consumer intentions. In addition to our free Consumers Beware: Black Friday webinar this Monday, November 17th, we analyzed consumer reviews from […]
OnePlus is a smartphone manufacturer that exclusively sells its bargain high-end One Plus One. This phone is only available for purchase with an invitation, but that has not stopped 500,000 consumers from purchasing it over the past 8 months. OnePlus has grown a solid base of promoters by providing a quality phone at a good […]
The Black Friday advertising has already started to hit consumers in full force. Every year for the past few decades, retailers have ratcheted up the deals and steals used to temp consumers to shake off their post Thanksgiving food comas and shuffle like the walking dead to their retail outlets in the twilight of the […]
According to the China Brand Research Center’s 2014 China Brand Power Index, Apple replaced Samsung as the leader in the Chinese mobile sector this year. These results were garnered through polling about brand awareness and loyalty. Argus Insights found that Apple’s usurpation of Samsung’s top spot in the Chinese market was inevitable. Consumer review data […]
After a tumultuous launch and dismal sales figures, the Amazon Fire Phone is officially a failure. TechCrunch reported that “Amazon’s SVP of Devices David Limp told Fortune the big issue was a miscalculation on pricing.” The Amazon Fire was originally put on the market for $199, then the price was dropped to 99 cents on […]
The new Microsoft Band is turning heads, as it unexpectedly hit the wearables market earlier this week. This device straddles the line between fitness band and smartwatch with features ranging from calorie tracking, to heart rate monitoring, to GPS, to UV sensing, to fielding calls. The Microsoft Band appears to have it all, but does […]
