ARGUS BLOG POSTS
What do consumers really ask Alexa and Google Home? Is it all Smart Home?
Whenever I speak about the transformative nature of voice interfaces for society’s favorite multi-user environment, the home, the question that comes up most of the time is how are consumers using products like Alexa or Google Home? Well, as it stands, we have that data… We’ve pulled the consumer reviews on both Amazon Echo and […]
What does the potential end of Net Neutrality mean for IoT?
Within the whirlwind of changes brought by the peaceful transfer of leadership the United States experience on 20 January 2017, are a shift in the perspectives and policies of the FCC. As this recent article in Forbes points out, it is no longer a question of IF the Net Neutrality rules of 2015 will be rolled […]
Top Smart Thermostat Brands Based on Consumer Perceptions
Out of over 1000 new reviews of Smart Thermostats authored by consumers in the month of January, we see that Nest is maintaining their leadership over the other brands within the market, both in terms of consumer demand and perception of the products as measured by Net Promoter score. The buzz level is down almost […]
Past Events
March 10, 2015
Wearables TechCon
Founder and CEO of Argus Insights, Dr. John Feland, will be delivering a keynote address entitled Solving the Sock Drawer Problem: How are we Failing Consumers? On Tuesday, March 10, 2015, at Wearables TechCon in Santa Clara, CA. Argus Insights has learned countless lessons about what needs to be done to solve the pervasive issue of having wearable devices end up in the consumer\’s sock drawer.
More info can be found here.
February 26, 2015
Argus Insights Webinar
Argus Insights will wade through the millions of juicy social snippets to identify which technology is poised to be significant, to help listeners make sense of the 1,900 plus exhibitions before the show even starts. This webinar will include predictions of what brands, technology offerings, and announcements will be driving mindshare during the show.
For webinar slides, please click here.
January 27, 2015
Argus Insights Webinar
Are you interested in knowing who the current winners and losers are in the battle for mindshare in the SDN/NFV market? We’re hosting a free 30 minute webinar to answer that question on January 27 at 10am PST. It will be hosted by founder and CEO of Argus Insights, Dr. John Feland. He will provide concrete insights that will aid you in planning your 2015 strategy and investments, and influence your preparation for the Mobile World Conference 2015 (March 2, Barcelona, Spain).
For webinar slides, please click here.
December 3, 2014
Embedded Vision Alliance Q4 2014 Member Meeting
Consumer Adoption of Embedded Vision in the Internet of Things: What Works and What Frustrates
Argus Insights CEO Dr. John Feland will be one of the speakers at this event
More info for the event can be viewed here
November 17, 2014
Argus Insights Webinar
Consumer Beware: Black Friday Bargains Do Not Always Equal Brilliant Buy
Argus Insights CEO Dr. John Feland will be hosting a free 1-hour webinar on the dos and don’ts of this season’s holiday purchases covering the markets of: 2-in-1s, laptops, tablets, wearables, smartphones and appliances.
View the webinar here
November 12, 2014
Telecom Council
Argus Insights CEO Dr. John Feland will be one of the speakers at this conference.
“Deep Dive: Intersection of Entertainment and Telecom”
Telecom Council Deep Dives provide a unique opportunity for telecom and wireless executives to network with decision makers in the space, review some new technologies, contribute to the discussion, and get answers from topic experts. This month, 75+ of your telecom colleagues will dive deeper into Entertainment – in true Telecom Council style, this is sure to be a very interactive discussion with top-notch networking to help you build your relationships in this segment.
View the presentation slides here
Argus Webinars
Argus Presentations
With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering.
The brands are blind to context, blind to who we are and what it means to live our lives. Most companies have spent millions trying to create recommendation engines that tell what offer retailers should shove in our face next, predictive analytics to determine which path through the maze of offers and coupons is mostly likely to get us to buy, endless scenarios of A-B testing, all devoid of context. A-B testing does not help find C. Recommendation engines are based on what others bought not what consumers enjoy. And predictive analytics can only optimize the road most traveled.
This presentation walks through some of the symptoms of Brand Blindness and what brands can do to avoid driving their customers away.
Presentation by Argus Insights CEO John Feland to the Telecom Council SPIF on the initial results of a Home Automation study looking at the key attributes of early adopters. This short talk teases consumer response to products such as Nest, Dropcam, Simplisafe, Philips Hue, and more as consumers weigh in on what works and what fails as they seek to make their homes and lives smarter. Extra credit goes to an early look at how the conversation around Apple’s entry into the Internet of Things might go over at WWDC 2014. Most Home Automation consumers are using their iPhones to connect to their homegrown ecosystems, why shouldn’t Apple belly up to the Home Automation bar! Plus you’ll learn the surprise use for Dropcam and no nannies are involved!