The availability of the Apple Watch for pre order was met with excitement and vigor from Apple fans. The smartwatch will be made available on April 24, but not everyone who pre ordered the wearable will get it then. It has been reported that “within six hours,” the Apple Watch “was no longer available for […]
Apple is in the business of revolutionizing markets. They create products that transform the way humans interact with technology, and that focus on the experience is what keeps them ahead in hearts and minds of countless electronics consumers. The iPod put 10,000 songs in our pockets, the iPhone introduced easy to use internet to the […]
With so many products available on the wearables market today, consumer perception is always changing. Looking to consumer reviews from last week, Argus Insights found that while Fitbit dominated in mindshare, less popular devices are truly delighting users. Will the Apple Watch be both popular and delightful? Only time will tell! Fitbit products saw the most mindshare last […]
It is no secret that the wearables market exploded in 2014. Brands like Fitibt and Garmin led the way with fitness trackers as the smartwatch market expanded with products by major manufacturers like Samsung, Motorola, and LG. In September, Apple announced the Apple Watch, a device many thought would validate the wearables market. Consumers held […]
Swatch, a long time veteran of watch manufacturing, plans to compete with the Apple Watch by introducing a completely different type of smartwatch. Swatch plans to use Near Field Technology to enable users to make contactless mobile payments, but consumers should not expect “a mini mobile phone” for their wrist.[1] Swatch will focus on individual […]
Argus Insights has been tracking all social conversation about Mobile World Congress, and is ready to reveal some of the most popular brands of the show. Our winners secured the most mindshare in their category, prompting continued engagement and conversation. And the winner is… Cloud: Ericsson NFV: HP Smartphones: Apple Wearables: Huawei Cloud With cloud related announcements ranging […]