On December 5th, Argus Insights published a blog detailing the Rise of the Chinese Smartphone Manufacturers, which examined the improvement in Huawei, Lenovo, and Xiaomi’s consumer buzz and delight, compared to Samsung’s falling approval, from May to November of 2014. On December 15th, Gartner published their Q3 numbers, declaring that “Samsung Lost Market Share While […]
In November we covered the new kids on the block in the smartphone market, Chinese manufacturer OnePlus. Their goal was to disrupt the market by selling high-end smartphones for more than half the price of Apple, Samsung, HTC, etc. They succeeded in driving awareness to their campaign and gained approval from the consumers who took notice of […]
According to global market intelligence provider TrendForce, Chinese smartphone vendors will rise to “38.6 percent of the worldwide total” of smartphone sales by the end of 2014. As consumer interest is shifting to reasonably priced, lower end smartphones, it is not a surprise to see that users are finding delight outside of Samsung and Apple […]
Black Friday has come and gone, and consumers have come out of it with countless technological goodies. But which brand won the most mindshare during this crucial retail weekend? According to our Social Media data, Fitbit! Fitbit saw the most conversation throughout the weekend, while Apple was discussed more on the day of Black Friday. Apple’s […]
Best Buy’s Q3 earnings will be announced were announced on Thursday, November 20th before the opening bell (much to the chagrin of the Argus Insights publishing schedule). Best Buy’s consumer review mindshare in Q3 of 2013 saw a sharp decline, while mindshare in Q3 of 2014 saw the opposite. After a slow summer, consumer review volumes shot […]
Since its release on September 5th, early Moto 360 smartwatch adopters have been delighted. Delight scores soared throughout the month of October, demonstrating persisting consumer satisfaction. In fact, the initial success of the Moto 360 drove Motorola to be the most loved wearables brand of October. The praise for the style and design of this round […]