Already we’ve heard from Apple and Samsung that their future is not as rosy for Smartphones as investors had hoped. In reality it is like expecting early automobile dealers to continue to grow sales after they have replaced all the buggy carts in the neighbor hood. The saturation is smartphones will make it difficult to […]
It should come as no surprise that Apple and Samsung topped the holiday adoption metrics. What is more interesting is how little the iPhone 5S and iPhone 5C launches impacted Samsung demand. During November, Apple demand in the US fell off to lower than pre-launch levels, a clear sign of slowing demand. The biggest shift […]
Moto X posted big gains in the battle for hearts and minds after a good Black Friday. It is the highest rated Motorola handset, beating out the DROID ULTRA and DROID MAXX at Verizon. While the buzz around the Moto X is not as high as the Galaxy SIV, consumers like the Moto X more […]
Apple is going to have a down quarter. There, we said it. We have been agonizing over the data and analysis for weeks, double checking assumptions, sources, etc. We’ve even included for the first time Chinese consumer data to craft a broader picture of iPhone adoption. Apple is starting to lose the battle for hearts […]
The Wall Street Journal is reporting that Apple is cutting iPhone 5C Orders. Makes sense. Our analysis of global consumer demand is finding that the 5C is not only one of the worst smartphone launches this year but the worst in Apple’s history. We’ve recently added Chinese consumer responses into our growing global dataset and the […]
Apple just had its biggest release of the year and no one seems to care. At Argus Insights we track markets , product launches, and companies to quantify how consumers feel about their products and brands. Over the past decade, Apple has been the darling of the public’s eye, but now seems to hardly be […]