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While Samsung in papering the world with Galaxy S IV advertising, Apple this week posted some impressive gains in mindshare as tracked by the Argus Insights Experience Equity metrics, seemingly at the cost of Samsung’s mindshare. Blackberry and Nokia continue to hold to a sliver of mindshare while it seems the market is waiting for […]
For the company formerly known as RIM, Friday was a tough day because of revelations that fewer than half of the handsets sold were BB10 handsets according to BlackBerry pleads for patience after brutal quarter | Mobile – CNET News. While CNet puts blame on the launch of the Q10 after the Z10, our analysis finds […]
The street is all a twitter regarding Samsung Galaxy S4 sales estimate: 30% below expectations | BGR. We called this weeks ago with our coverage of the S4 launch. Turns out our analysis was spot on, that the S4 wasn’t having the same demand as the hype would suggest. This points out the fallacy of most […]
Argus Insights CEO recently had a conversation with RCR Wireless’s Martha DeGrasse around the key findings in the latest weekly Smartphone Demand report. Top of mind was the comeback of the Galaxy S IV thanks to Verizon and the surprise that the Blackberry Z10 continues to demand attention. The report will be released later this […]
I recently attended a fantastic CMO conference in San Francisco where I was able to observe the mostly graceful dance between vendors and the CMO’s themselves as the group wove together conversations of the emerging needs and solutions with Marketing today. In the midst of the continuous banter of “the CMO is the new CIO” […]