While much has been made of Apple’s apology to China for their dismal support of iPhone users, the bigger story is why the great Apple would apologize to any consumers after years of “if I want your opinion, I’ll give it to you” marketing. Apple’s losing social capital in their current strongholds. Our analysis of […]
Beware the Ides of March said the soothsayer to Julius Caesar before he was brutally murdered by his customers. With the launch of the Galaxy S IV, the same could have been said for Samsung. The fanfare around the launch was new for Samsung, seeking to gather as many eyeballs as Apple does for their cryptic events. […]
IDC and the WSJ just reported a huge boost in tablet sales world wide. Our Social Capital Metrics on the Tablet market support the rationale for this jump. You can see the boost in consumer driven buzz volume in Q4 2012 from the graph below. Part of this is seasonality but part of it is […]
Everyone is a titter about RIM’s recent launch of BB10. If the social buzz is any indication, RIM has started the path back into the hearts and minds of the world. Here at Argus Insights though we wait for the consumers to weigh in more than pundits. Social buzz volume is not a guarantee of […]
We called this in our post on 9 Oct. While their buzz level in social media are high, Apple’s ability to delight users with the actual product as measured by Argus Insights Social Capital metrics, is falling, fast. The iPad Mini has failed to ignite the market and the iPhone 5 did little to deliver […]
Bloomberg and others have widely reported on Apple’s recent 20% fall off their intraday peak of over $700 per share. What’s behind the market slowly falling out of love with our favorite fruit company? Apple’s recent product launches have not provided the boost in social capital needed to arrest the slide Argus Insights posted on […]