Social Capital Accounting wins out again. Nokia Jumps Most Since 2008 as Lumia Sales Top Estimates – Businessweek. We saw that Nokia was the top rate mobile manufacturer in the US market and again, our metrics of social capital were leading indicators of their financial success! Congrats to Nokia for a great result! Let […]
What is it that people think and then talk about? In this highly connected world in which we now live in this question is vitally important. Why do consumer packaged goods brands like Coke and Pepsi continue to spend millions of dollars on advertising every year? Surely, at this point there are very few people […]
RIM had their annual meeting earlier this week. Notably missing from the shareholder outcry was the push to sell or split off salable assets to interested parties. We all know that since the launch of the iPhone, RIM has been spiraling down in terms of both market share and customer satisfaction. The biggest question that […]
Check out the following article from Forbes on how the efforts to monetize social media is impacting the original utility. Will Marketing Muck Up Social Media? – Forbes. Argus Insights wrapped up a project with Butler Stern, Shine and Partners were we did an audit of the Social Capital inherent in several well known brands, […]
Tremendous result yesterday for Apple in their bid to stay king of the hill. I won’t argue the merits of the case or hold favor with one side or the other but instead focus on the strategy that Apple is using to eliminate threats and how we can use the market response to the user […]
According to Josh Lowensohn over at CNET, “Apple has sold fewer units of the device than analysts had estimated it would.” via Strong iPhone sales overshadow new iPad in Apple earnings | Apple – CNET News. You can see from our prior posts that Argus Insights was concerned about the launch performance of the new iPad. Not […]