You know we’ve been sharing that the new iPad has proved to be a more compelling reason for consumers to buy an iPad 2 than the new iPad. Then the improbable happened. The iPad 3 recovered. It did more than recover, it jumped to the top of the charts. It’s like the whole family answered […]
When we compare customer reported perceptions of the new iPad just weeks after launch with that of the iPad 2 since it’s launch in early 2011, we see that there are gains on a few key areas for Apple and those trying to compete with the iPad. The new Retina display is clearly a delighter […]
Apple sold a ton of new iPads in preorder and Apple fans rushed to the box office, er, Apple Store and other retails to be the first in their neighborhoods to see, er, hold the new iPad. We saw this exuberance writ large in our CIA data as viewed below. Notice that consumers are discussing less […]
Consumers and experts have been fired up about the new iPad for different reasons. Experts have published extensive testing and videos of aiming IR temperature guns at the new iPads in the midst of gaming, video capture or testing Angry Birds Space, clocking surface temperatures over 115 degrees Fahrenheit! Consumers, not as concerned with the iPad’s […]
We’ve been saying that our metrics of Experience Equity are leading indicators of future sales volume for quite some time. Now we are growing bolder in our approach. Starting today, we are going to begin offering routine predictions of the weekly shift in sales trends. We’ll start with the Tablet market, notable due to the […]
Many have counted Nokia out of the smartphone fight, citing the multiple OS personality disorder as a symptom of strategic thrashing that comes with the slow death of a company. When the Microsoft partnership was announced analogies were made of two drowning victims trying to save each other. Well, it turns out these two ‘victims” […]