It’s great to see marketing teams becoming more social savvy, but measuring buzz volume is only useful if you can decipher what the buzz is saying about your products. Which usage models matter? What are my strengths? What do I need to make customers happy? Who’s winning and why? So how do you filter the […]
Yesterday LAPTOP editor, Mark Spoonauer, called Smartphone Battery Life Officially a Joke. We took a shallow dive into Argus Insights’ smartphone data to find that battery life is indeed the second largest point of user dissatisfaction in the market today. Besides Quality/Reli The Hidden Secret ability, other smartphone experience attributes in the Attribute Funnel are […]
HP is playing for keeps in the tablet market. Today you can find the TouchPad available on Woot.com (new, not refurbed) for a pricepoint lower than any other major tablet on the market today. They also pushed out a campaign to take $100 off any TouchPad purchase through HP shopping, Best Buy, Amazon.com, basically all retailers carrying […]
Think about your best customer service experience… Was it selecting a nice wine at an elite restaurant? Taking wind surfing lessons at a Caribbean resort? Picking up milk at the grocery store? What resonated about that experience? What made it stand out? Who did you tell about it? The distance between delight and disappointment narrows as it becomes […]
Tablets are becoming commodities fast. This makes the rapid drop in laptop prices over the last five years look like glacial erosion. These multi-user windows to the web are currently nothing more than a display, touchscreen, radio, processor, and storage. With the choice of experiences dwindling to just Android or iOS (both Playbook and TouchPad failed […]
Argus Insights’ analysis of the tablet market continues to show interesting results that are not so easily noticeable in the marketplace. As we add new tablets to our data set, we gain greater insight into how these products perform. With this new data, we can make firm predictions about a product’s failure or success. As […]