Whenever I speak about the transformative nature of voice interfaces for society’s favorite multi-user environment, the home, the question that comes up most of the time is how are consumers using products like Alexa or Google Home? Well, as it stands, we have that data… We’ve pulled the consumer reviews on both Amazon Echo and […]
Within the whirlwind of changes brought by the peaceful transfer of leadership the United States experience on 20 January 2017, are a shift in the perspectives and policies of the FCC. As this recent article in Forbes points out, it is no longer a question of IF the Net Neutrality rules of 2015 will be rolled […]
Out of over 1000 new reviews of Smart Thermostats authored by consumers in the month of January, we see that Nest is maintaining their leadership over the other brands within the market, both in terms of consumer demand and perception of the products as measured by Net Promoter score. The buzz level is down almost […]
If you were at CES last week, you know it was a big week for Smart Home. As much as we all love the Smart Home market, it was not the most talked about of all the goings on in Vegas last week. Contrary to popular belief, there are things that happen in Vegas that […]
Wandering the floor at CES 2017 gives you a great sense as what companies have been tinkering with over the past year. Not all of the innovations are shiny new technological breakthroughs. Some are just better story telling. The Z-Wave Alliance has a novel Point of Sale Display they are showing off in hopes of […]
In our last post you heard more about the evils of Corporate Bias and how our metrics help identify and then mitigate the risk of being a LOUD brand through Social Narcissism. In this post we will shift from an inner focus on how much brands and their advocates reference themselves to an external focus […]