We’ve all seen it, the eruption of buzz around a launch event, a scandal, a contest or some other drastic shift in the conversation around a brand. Since we started looking at Social Media as another data source to help clients make sense of the market, we have helped several clients make sense of these […]
Popular Smart Home Links Shared (Week of 30 October – 05 November) Summary – With 5.3K shares this past week, traffic was down from the 7.9K shares of the week before. In addition to a red herring regarding makeup that uses the title of “Smart House” there are four pieces that surround either funding or […]
If you are currently trusting the future of your enterprise to market intelligence gained from polls and surveys, the results of this election should terrify you. Not for the outcome but for the failure of polls to deliver their promised certainty of the outcome. The 2016 election will go down as the day that polls […]
While there as has been a ton of coverage about how the Smart Home is susceptible to hackers from the outside, we are seeing increasing a growing risk of our homes becoming threats to others. For some, that is preferred, for others a concern, for all, a liability to be understood and addressed. Even in a market […]
In a recent fireside chat with TechCrunch, iRobot CEO, Colin Angle opined that one of the key issues in providing enough intelligence in the home is understanding the physical layout. You cannot ask Alexa to get you a refreshing beverage (okay, a beer) from the fridge if Alexa or Amazon’s drone based beverage delivery service doesn’t […]
Remember the old party game, Telephone? The group sits in a circle and someone starts with a phrase and the fun is to see how much the phrase changes from it’s original version as it make its way around the circle. Great icebreaker but a terrible affliction for Product Managers. Think about, Product Managers are […]