Argus Insights has been tracking all social conversation about Mobile World Congress, and is ready to reveal some of the most popular brands of the show. Our winners secured the most mindshare in their category, prompting continued engagement and conversation.
And the winner is… Cloud: Ericsson NFV: HP Smartphones: Apple Wearables: Huawei
With cloud related announcements ranging from an Industrial Cloud partnership with Intel to a Connected Traffic Cloud to introducing a Volvo cloud platform, Ericsson gave MWC followers a lot to talk about
HP was driving interest in NFV through their proof of concept with Orange, OpenNFV partnership with Telefonica, and targeted comments from their CEO about improving infrastructure with virtualization.
Though the smartphone giant was not actually present at the show, Apple dominated mindshare and the iPhone 6 was awarded ‘Best Mobile of the Year’ along with the LG G3
Huawei got people talking with the early announcement of the round, Android Wear enabled Huawei Watch.
For more details about why and how these brands won mindshare during the show, and an outline of overall trends plus winners and losers in several more categories, request a copy of our Mobile World Congress 2015 Report. Typically a $3,000 value, we are offering this report to our readers for free.
Gone are the days of fighting over the television remote. Now, you use your giant smartphone to keep up on emails while watching House of Cards on your tablet as your kids enjoy their own cartoons on Netflix or entertain themselves playing Temple Run on their own devices. The use of personal electronics for content consumption has taken off, and users are migrating away from large, communal televisions and small smartphones toward the happy middle ground of phablets and tablets to entertain themselves.
Large screens brought large mindshare for Apple smartphones and tablets
In the midst of this large screen, small device trend, Apple has stalled the production of their new iPad to produce a larger device. Their iPad sales have been suffering, and they plan to target the cooperate market with these larger devices. A 12.9 inch screen and alleged plans to add USB ports and an optional attachable mouse and/or keyboard are blurring the lines between tablet and laptop. A similar phenomenon occurred when Apple released the larger iPhone 6 and 6 Plus handsets. Sales of the big smartphones have “been cannibalizing…iPad sales.” Apple CEO, Tim Cook, has been quoted to say that this is a good problem to have, as the company is merely making competition for itself. 
Small & large Apple tablets see more consumer feedback than Samsung’s Pro Tab line
Apple smartphones are competing with Apple tablets, while those same tablets have the potential to compete with Apple laptops, but consumers are far more interested in Apple tablets than those made by Samsung. Big or small, Apple’s devices see more consumer reviews.
Although they are outshining the competition, Apple must compete with themselves as growing screen sizes shift usage expectations. With the introduction of their larger, more cooperate focused tablets, Apple is beginning a targeted, niche enterprise in which iPad users can easily crunch numbers on a spreadsheet and compose documents, or watch Netflix and play games.
Argus Insights will continue to track consumer engagement in the tablet and smartphone markets. Check back to hear more about the progression of user experience as it pertains to screen size and to follow the launch of new products. We monitor various consumer electronics markets as well as B2B infrastructure conversation. Please contact us with any questions or business inquiries.
Interested in who & what won mindshare during Mobile World Congress? Request a free copy of our Post MWC Report.
Find Out Which Brands and Products were the Biggest Winners in Barcelona
Argus Insights has been monitoring social conversations at this year’s Mobile World Congress in Barcelona. Before MWC, we hosted a webinar highlighting the brands and products that drove the most mindshare heading into the showcase, for which the slides and presentation are now available to download. Simply fill out the form and we’ll send that your way immediately.
Now that the event has passed, find out which brands, products, and tech trends were sparking interest during MWC. Argus Insights would also like to offer a free Post MWC 2015 Report (usually valued at $3,000) as a gift. The stories that we are finding are just too good that we believe everyone can benefit from the data. The world is talking and we’re listening, take advantage of our comprehensive analysis:
Discover what topics are most important to consumers
Examine market trends and consumer preferences
Gain actionable insight
If you want to stay up to date with trending social content, sign up for our weekly newsletters in the Smartphone, Wearable, Home Automation, and SDN/NFV markets. Leverage Argus data to gain an upper hand in the marketplace.
As the flurry of conversation around Mobile World Congress continues, we looked to the popular links shared on social media before the event began to find out what content is gaining the most attention. This shared links report is specially tailored to gain insight into what NFV & SDN news was capturing mindshare in conversation just ahead of Mobile World Congress.
Within NFV conversation, Brocade gained the most mindshare as their promotional video featuring how the IBM Cloud Orchestrator and Brocade Vyatta router is being used to make a more secure cloud and list of MWC speakers were shared several times. OPNFV and Dell’s dedicated MWC pages also generated interest along with a Light Reading article predicting that SDN & NFV will be hot topics during MWC.
Light Reading Predicts SDN/NFV will be hot topics at MWC 2015
Popular Shared Links about NFV at MWC on Social Media 2/23-3/1
The majority of SDN focused shared links were related to Brocade as well. People shared several articles from Brocade’s blog, including posts about SDN Applications, SDN for Mobile Network MWC Preview, and a list of Brocade’s MWC Speakers. PLUMgrid saw interest around their press release, which highlights their plan to showcase SDN for Internet of Everything at MWC, and Light Reading’s article predicting that SDN & NFV will be hot topics during MWC generated interest in SDN as well.
Popular Shared Links about SDN at MWC on Social Media 2/23-3/1
Argus Insights will continue to track Mobile World Congress mindshare, so keep an eye on this blog. If you are interested in a comprehensive report of who and what won at MWC 2015, we are happy to send you the Argus Insights complete MWC 2015 Report when the show is over.
Mobile World Congress begins in Barcelona today, and Argus Insights is tracking which brands and products people are interested in at the show. We determined the most popular links shared about smartphones and wearables in social conversation about MWC in the week leading up to the show, to discover major interest in Samsung’s new flagship Galaxy phones and HTC’s Grip Wearable.
Samsung’s announcement of their most recent Galaxy S6 and S6 Edge phones monopolized mindshare, as people shared the NYT blog reviewing the phones and CNET’s coverage of their MWC reveal. While Samsung is gaining attention for their high-end flagship phones, LG and French manufacturer Archos, both developed interest as they revealed 4 midrange smartphones, surprisingly generating more interest than flagship models from HTC and other major brands. Ikea’s wireless smartphone charging furniture was the only non-handset related news to make major waves in MWC conversation leading to the show.
Popular Shared Links about Smartphones at MWC on Social Media 2/23-3/1
Wearables conversation was driven by device announcements from HTC, Haier, and Acer. HTC unveiled their HTC Grip wearable, a device optimized for use by serious athletes, and Acer vaguely teased a mysterious new wearable device. Haier sparked interest in their line of smartwatches aimed at children and senior citizen, along with smart pet collars.
Popular Shared Links about Wearables at MWC on Social Media 2/23-3/1
As a category, wearables are beginning to encroach on the traditional interest in smartphones around MWC, as major companies are also focusing on the wrist. Mobile World Congress smartphone conversation, however, remains vast, and was heavily focused on Samsung’s announcement of the Galaxy S6 and S6 Edge, but people were also interested in the midrange handset lines released by LG and Archos, and Ikea’s innovative wireless charging furniture.
Argus Insights will continue to track Mobile World Congress mindshare, so keep an eye on our blog, and please do not hesitate to contact us with any questions. If you are interested in a comprehensive report of who and what won at MWC 2015, we are happy to send you the Argus Insights complete MWC 2015 Report when the show is over.