Argus Called It, Again: Samsung Galaxy S4 sales estimate: 30% below expectations
The street is all a twitter regarding Samsung Galaxy S4 sales estimate: 30% below expectations | BGR. We called this weeks ago with our coverage of the S4 launch. Turns out our analysis was spot on, that the S4 wasn’t having the same demand as the hype would suggest. This points out the fallacy of most forecasting methods based on sell-in rather than consumer demand metrics similar what we have developed at Argus Insights. Our analysis shows consumer dissent around a laggy performance and battery challenges with both life and charging. All the “features” added in the Galaxy S4 have clogged the experience for consumers and provide evidence that Samsung is still learning how to provide an integrated user experience rather a series of features chained together by marketing ads.