The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it’s arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
John Feland, CEO and Founder of Argus Insights, presents the “Overcoming Barriers to Consumer Adoption of Vision-enabled Products and Services” tutorial at the May 2015 Embedded Vision Summit.
Visual intelligence is being deployed in a growing range of consumer products, including smartphones, tablets, security cameras, laptops (especially with Intel’s RealSense push), and even smartwatches. The demos are always cool. But does vision work for regular consumers? Do consumers see vision as a value add or just another feature to be ignored?
In this talk, John investigates the best and worst of consumer product embedded vision implementations as told by real consumers, based on Argus Insights’ extensive portfolio of consumer data. John examines where current products fall short of consumers’ needs. And, he illuminates successful implementations to show how their vision capabilities create value in the lives of consumers. Case studies will include examples from Dropcam, Intel RealSense, HTC’s M8, and vision-enabled drones such as the DJI Phantom 2 Vision+.
To round out this week’s BuZZ, Larry and Mike go to the phones and chat with John Feland, who is the award-winning founder and CEO of Argus Insights, a new type of market intelligence company seeking to connect the dots between technology innovation and consumer adoption. John holds a Ph.D. in Mechanical Engineering from Stanford University and is an expert in consumer response to technology. We’re very pleased to have John with us to help us explore how he predicts the future of tech by using big-data analysis and sales results.
Founder and CEO of Argus Insights, Dr. John Feland, delivering a keynote address entitled Solving the Sock Drawer Problem: How are we Failing Consumers? On Tuesday, March 10, 2015, at Wearables TechCon in Santa Clara, CA. Argus Insights has learned countless lessons about what needs to be done to solve the pervasive issue of having wearable devices end up in the consumer’s sock drawer.
This Wearables Techcon keynote will share the results of an analysis of over 80,000 wearable consumers. Highlighting who is winning and who is whining, Dr. John Feland will detail lessons learned from the out-of-the-box experience. Hear where and how consumers want wearables to perform as they race through their lives. Learn what your team can do to solve the pervasive issue of having your product end up in the sock drawer of your customers.
MWC is sure to deliver a flurry of smartphone launches, countless wearables and connected IoT devices, and several insightful keynote addresses. Argus Insights will wade through the millions of juicy social snippets to identify which technology is poised to be significant, to help listeners make sense of the 1,900 plus exhibitions before the show even starts. This webinar will include predictions of what brands, technology offerings, and announcements will be driving mindshare during the show.
Argus Insights’ proprietary data collection method and tools give us the ability to sort through this buzz and share meaningful insights with webinar attendees. Do not miss this chance to identify possible threats in SDN/NFV, smartphones, wearables, IoT, 5G networks, and more.
The Black Friday advertising has already started to hit consumers in full force. Every year for the past few decades, retailers have ratcheted up the deals and steals used to temp consumers to shake off their post Thanksgiving food comas and shuffle like the walking dead to their retail outlets in the twilight of the early morning hours before any self respecting rooster would consider it polite to greet the rising sun. The sequel to this mass retail migration to participate in the largest mixed martial arts contest with your fellow holiday cheer bringer is the equally frenzied Cyber Monday sales during which Amazon’s bandwidth and electricity consumption for a single 24 hour period could power all of Latin America for a year. Are the millions spent by retailers to extract billions from our pockets in these magical 8 days each year focused on the right products? Is that laptop priced at $150 really worth knee surgery you’ll have to schedule after the holidays due to injuries sustained while clawing it from the hands of that nice grandmother that lives down your street? Is a new myPad you got for under $300 really going to drive smiles come January?
Pulling on the insights gathered from the most important voices in retail, consumers themselves. Argus Insights CEO, Dr. John Feland, will walk through the hottest products on the market today. Based not on what the brands are promising or the pundits are selling, but on what is delighting consumers. See if the new iPhones are all that, what is the best tablet for hard fought recession dollars, whether Chromebooks really replace laptops for consumers, and more. With data on over 7,000 products across over 400 brands, Argus Insights will identify likely winners of the holiday shopping frenzy and uncover hidden gems that are better candidates for the top of holiday wish lists than the dominant brands.
Touching Isn’t It? Consumer Response to Touch and Gesture Technology for IHS Touch Gesture Motion 2014
Ever since the iPhone was launched in 2007, consumers have increasingly become accustomed to touchscreen technology. Microsoft’s touch centric Windows 8 release across tablets, laptops, phones and kitchen countertop computers was met with a mix of delight and dismay. Nintendo, Sony and Microsoft have rolled out gestures as the main way to play an increasing number of games on their platforms. Samsung’s Galaxy S series phones allow hand waving gestures to silence calls, pause movies and more, but frustrate users with the lower battery life.
So how are we doing as an interface industry? As touch and gestures rollout to more and more devices and the enabling technology of controller chips and sensors improves, we should see any consumer discussion of touch fade from view as the use of the touchscreen becomes as natural as breathing. The reality is, as cost pressures increase, performance is dropping, and what should be a seamless user experience is becoming pitted with potholes of poor performance, manufacturing quality issues, and nonintuitive integration.
This presentation to the attendees of the IHS 2014 Touch, Gesture, Motion conference discussions the latest consumer experience research of Argus Insights. Covering market segments ranging from Wearables, Tablets, Laptops, Smartphones and more, Dr. Feland details what is working and what isn’t with touch technologies.
Argus Insights Discusses with RCR Wireless Editor Martha Degrass on whether Apple or Samsung will fill the most stockings over Holiday 2013. By examining a mix of social media, consumer demand metrics and retail promotions, Argus Insights CEO, John Feland walks through what is driving consumer demand over the holidays.
Samsung made a huge push for the eye tracking enabled technologies for the Galaxy SIV in their advertising. Our analysis of consumer adoption shows how many Galaxy SIV customers love or hated these features and why. We also pull examples of vision tracking from gaming consoles and examine consumer attitude about privacy and security in the face of recent gaffs by Facebook and the NSA with a call to action for OEM’s to drive adoption by first getting the experience right and second getting the balance of privacy and security in alignment.
Along the way we sprinkle in bits of Design Thinking from Stanford, Japan’s Quality Movement and a new framework from CEO John Feland, so you get your veggies along with dessert.
The results might surprise you!
Find how who is winning the battle for marketshare and mindshare in smartphones! Snapshot of consumer demand for smartphones, comparing brand performance in the hearts and minds of consumers. Also includes analysis of mobile operating system perception by consumers and detailed analytics of user expectations for top rate handsets. Preview of up the upcoming Smartphone Demand Forecast report Argus Insights is launching in June.
Topics that concern the mass market ebb and flow over time. By now the frenzy over the United States Presidential Election has faded and we are knee deep in the next celebrity/government scandal perpetrated by the Rombama administration or the latest outbreak of Beiber fever. Throughout the dynamic of what occupies consumer mindshare two topics seem to remain constant and compete righteously for the top spot. We’re speaking of course of the constant battle between Zombies and Vampires. Whether they are caused by the latest virus discovered in darkest Appalachia or have my Pretty Pony inspired sparkle powers when exposed to sunlight, these two populations have take a bite into our collective psyche and are not letting go. Argus Insights has been tracking these two populations through our social media analytics platform and offer the public service of not only tracking the spread of zombies and vampires across the world but also diving into what drives the warring factions of zompire lover and haters to unpack the real battle between red and blue states (red being the oxygenated blood craved by vampires and blue being the lifeless blood that lies stagnant in the veins of zombies). Argus Insights has developed a way to not only track the spread and adoption of trends (zombies and vampires is just a compelling public health case study) but also diving deep into the conversations of consumers within social media to understand the full dimensions of the attitudinal segments with these two populations. The presentation will unpack the methodology used to not only identify and track these two affinity groups but also how within the groups, new attitudinal segments are both identified and tracked using a novel clustering approach.
This is the initial results of our analysis of the iPhone 5 launch. We’ve also pulled historical data for the iPhone 4S launch to compare the buzz and sentiment of the two events. iPhone 5 definitely generated more buzz but was it all good buzz? Check out the presentation to find out and come to our website https://argusinsights.com to find out more about our Social Capital Accounting practice.
How do you differentiate your product and win in a multi-billion dollar market? Despite the type of touch technology, user experience drives purchase behavior. The digital format of product promotion and user feedback provides a valuable source of product-based data for product developers and marketers. When you understand dynamic user expectations, you can lower the risk of innovation and create devices that consumers will buy. Find out what users are sharing about their interactive experiences for the tablet, smartphone, and eReader markets over time. Questions to be addressed include:
Which experiences and applications drive purchase behavior?
Do consumers expect haptic feedback? Do they even like it?
What about the gesture experience is catching on?
What is the relation of the touch experience to the display and graphics?
Presentation at LTE Americas Conference on What Potential User Experiences Will Drive Adoption of 4G Network Technology
This lively presentation was given at the LTE Americas Conference in Dallas on 4 Nov 2009. Dr. Feland presented a few useful frameworks on how to design sticky experiences, provided some potential future user scenarios, and shared some innovative experience metric results in the smartphone market based on the new experience analytics capabilities of his company, Argus Insights.
We have reached a stage in the evolution of Big Data where collecting and accessing tremendous amounts of data has moved from challenging to mundane. The next challenge will be in turning these storehouses into analytical work horses for businesses in a variety of marketplaces.
In this talk, Dr. John Feland will describe the lessons he learned from deployments of predictive analytics in Digital Marketing and the Internet of Things. John will also share how he accidentally founded a Big Data company, what he has learned along the way to separate the hype from the useful, and where he postulates that Big Data could take us.
With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering.
The brands are blind to context, blind to who we are and what it means to live our lives. Most companies have spent millions trying to create recommendation engines that tell what offer retailers should shove in our face next, predictive analytics to determine which path through the maze of offers and coupons is mostly likely to get us to buy, endless scenarios of A-B testing, all devoid of context. A-B testing does not help find C. Recommendation engines are based on what others bought not what consumers enjoy. And predictive analytics can only optimize the road most traveled.
This presentation walks through some of the symptoms of Brand Blindness and what brands can do to avoid driving their customers away.
Presentation by Argus Insights CEO John Feland to the Telecom Council SPIF on the initial results of a Home Automation study looking at the key attributes of early adopters. This short talk teases consumer response to products such as Nest, Dropcam, Simplisafe, Philips Hue, and more as consumers weigh in on what works and what fails as they seek to make their homes and lives smarter. Extra credit goes to an early look at how the conversation around Apple’s entry into the Internet of Things might go over at WWDC 2014. Most Home Automation consumers are using their iPhones to connect to their homegrown ecosystems, why shouldn’t Apple belly up to the Home Automation bar! Plus you’ll learn the surprise use for Dropcam and no nannies are involved!