Argus Insights’ Privacy Policy

Thank you for visiting Argus Insights, Inc.’s (“Argus Insights”) Internet web site (“Site”) located at the URL and This Privacy Policy details certain policies implemented throughout Argus Insights governing Argus Insights’ collection and use of personally identifiable information about users of our Site and the services available through this Site.

Privacy Policy Updates

Due to the Internet’s rapidly evolving nature, Argus Insights may need to update this Privacy Policy from time to time. If so, Argus Insights will post its updated Privacy Policy on our Site along with a change notice on the Site. Argus Insights may also send registered users of our services a notice that this Privacy Policy has been changed. Argus Insights encourages you to review this Privacy Policy regularly for any changes. Your continued use of this Site and/or continued provision of personally identifiable information to us after the posting of such notice will be subject to the terms of the then-current Privacy Policy.

Information Collection

You can generally visit our Site without revealing any personally identifiable information about yourself. However, in certain sections of this Site, in order to use and/or purchase certain services and reports, we may require you to register for an account, we may invite you to submit questions, comments and request information.

Due to the nature of some of these activities, you may provide us with personally identifiable information such as your name, username, email address, company name, website name, location, occupation, your interests and address and other contact information that you voluntarily transmit with your communication to us. When you register to use certain paid services, we may collect your payment information such as your credit card numbers and other billing information.

Information Use

We may use your personally identifiable information to deliver certain services, reports, products or information you have requested, verify your authority to enter certain password protected areas of the Site, verify that you are a customer or prospective customer, send you notices about our products and/or services that you have used or that may be of interest to you, and improve the content and general administration of the Site.

If you are a registered user of our services, we may use your personally identifiable information to provide the services to you.

Children’s Privacy

Argus Insights recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Neither our Site nor our services are intended for children under the age of 13. Argus Insights does not target its services or this Site to children under 13. Argus Insights does not knowingly collect personally identifiable information from children under the age of 13.


We may use small text files called cookies to improve overall Site experience and to monitor behavior on the Site. A cookie is a piece of data stored on the user’s hard drive containing information about the user. Cookies generally do not permit us to personally identify you. Most browser software can be set to reject all cookies. Most browsers offer instructions on how to reset the browser to reject most types of cookies in the “Help” section of the toolbar. If you reject our cookies, certain of the functions and conveniences of our Site may not work properly, but you do not have to accept our cookies in order to productively use our Site.

We may link your cookies with your personally identifiable information to send you targeted marketing.

Aggregate Information

The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses, External Web Sites (defined below) linked to and other aggregated data collected through our services and we may analyze this data for trends and statistics in the aggregate but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use.

Disclosure of Personally Identifiable Information

We may provide your personally identifiable information and the data generated by cookies and the aggregate information to the vendors and service agencies that we may engage to assist us in providing our services to you. For example, we engage with an email management company to help us provide you with notices about our products. Such third party entities may be obligated to use your personally identifiable information solely to provide the services to us. We will disclose your personally identifiable information if we reasonably believe we are required to do so by law, regulation or other government authority or to assist in any investigation, to protect our or our users’ rights or to enforce our terms of use. We will not sell your personally identifiable information to any company or organization except we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which Argus Insights participates or to a purchaser of all or substantially all of Argus Insights’ assets to which this Site relates.

Links to Third Party Sites

The Site may provide links to other Web sites or resources over which Argus Insights does not have control (“External Web Sites”). Such links do not constitute an endorsement by Argus Insights of those External Web Sites. You acknowledge that Argus Insights is providing these links to you only as a convenience, and further agree that Argus Insights is not responsible for the content of such External Web Sites. Your use of External Web Sites is subject to the terms of use and privacy policies located on the linked to External Web Sites.


We may employ procedural and technological measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. Argus Insights may use firewalls, password protection, secure socket layer, and other security measures to help prevent unauthorized access to your personally identifiable information.

Notice to European Users

This Site and the services on this Site are targeted for users in the United States of America. Any information you enter on this Site may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/ 46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country’s level of protection. By using this Site or the services on this Site, you consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the European Union and to the processing of that information by Argus Insights on its servers located in the United States of America as described in this Privacy Policy.


If you have any questions regarding this Privacy Policy please contact us via email at

This Privacy Policy was last updated: April 7, 2011

This Privacy Policy is effective as of: April 7, 2011

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