Argus Insights Case Study: Samsung Discovers Their True Competition to Improve Sales
“Big screen TVs were the gift to give during the holiday season of 2011. Samsung hired Argus Insights to investigate consumer reactions to their big screen TVs (60″ and larger) during this time. Prevailing wisdom was that Sony was the competitor to beat. However, Argus made the decision to also include Sharp in the study, because we saw them as a threat that Samsung was not aware of.”
To read more, download the Samsung Case Study.