Consumer Smartphone Demand is Plummeting Despite the Introduction of Flagship Phones
PR demand change
Smartphone Demand has dropped -8% compared to June 2014



  • After a strong holiday season in 2014, smartphone demand is now lower than it was at the same time last year
  • While Samsung did initially gain mindshare with the launch of the Galaxy S6 and S6 Edge handsets in April, this did nothing to restore market demand
  • Consumers continue to favor iPhones, even as other brands introduce new handsets

 Q2 2015 Consumer Smartphone Demand Report

Sign up on the right to download this free, exclusive Argus Insights Deep Market Analysis of Smartphone Performance trends. Track the evolution of consumer demand to determine what is delighting and disappointing consumers to predict future performance in the wake of future flagship announcements. The report will include:

  • Discussion of downward demand trend in consumer smartphone demand
  • Analysis of mindshare distribution in the US smartphone market 
  • Competitive brand analysis to determine which handsets are winning the hearts and minds of consumers, and what manufactures should improve to create demand 

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