Amazon Alexa is all around and factored heavily in the success of last week’s CEDIA annual conference in San Diego. Tying into the community garden of Alexa has become the “we’ve got an app for that” of the second decade of the 21st Century. So imagine how many Echo’s will be lounging at the booths of Mobile World Congress Americas in San Francisco this week. Now imagine if we leveraged the combination of what Alexa is hearing, with what attendees are tweeting to craft a real time Buzzword Bingo board at MWC Americas!
The moment an attendee crosses from typical conference chatter into the realm of buzzword filled sales pitches, the Bingo Alert Intelligence Technology (BAIT for short) triggers a winning notification through the closest Echo device. The moment someone dribbles off the right combination of “5G”, “Digital Transformation”, “IoT”, “Artificial Intelligence”, and “Workflow Automation,” the local board goes bonkers while Alexa announces in her best monster truck voice, “We have a Wiiiinnnnneeeerrrr!”
Could happen. Really!
In lieu of this being deployed in the next 24 hours, Argus Insights has the next best thing. We are already gathering and analyzing every single solitary tweet related to MWC this year. We can tell you what buzzwords are trending but better yet, which brands are ‘winning’ the show by driving their market influence above the others. If you’re ready to go beyond the buzz, let us know and we’ll share what we’re seeing as well as give you a scorecard for your brand.
The first is a meta analysis across multiple IoT device forecasts. While everyone has been bullish on IoT/M2M/whatever we are calling the market this month, when you look at the actual unit volumes published over the last few years, we are in that accelerating growth rate that marks an exponential. Taking it out further, we see significant growth by 2025 with an estimated 400 billion devices connected. This does not include the phones or wearables that other folks have ‘padded’ their forecasts with. The gut check I did was compare that number to the global population estimate for 2025, roughly 8 billion people. That means we could see 50 connected IoT devices for every person on the planet by 2025, not an unreasonable assessment given the number of IoT endpoints being used for industrial and municipal purposes.
The next slide I’d like to highlight is an analysis of the Trials, Deployments and Proof of Concepts (POC’s) being mentioned in Twitter. It’s increasing, at a substantial rate, month over month. All the while this increase is happening, the overall chatter has been relatively flat, meaning that more actual IoT work is getting done and talked about, reinforcing the belief that we are in an accelerating market, finally!
The last piece to mention is the slide on which protocols are being most referenced in the IoT Twitter chatter. As you can see from the chart, 5G dominates. But why? Unlicensed methods like Sigfox and LoRa are shipping in products today? LTE based licensed methods like Narrow Band IoT ( NB-IoT) or LTE Cat M1 are also seeing real deployments this year? Why all this hype around a licensed method that is barely off the workbench of the vendors?
Part of the hype is the 5G ecosystem working hard to accelerate adoption of the next generation even as service providers still have not squeezed the last bit of performance out of their LTE investment. Though keeping true to my view that it is really the Internets of Things, not a single network, there are many, albeit long tail, applications where 5G does not make sense. Applications that do not require the low latency and high bandwidth that 5G offers such as smart agriculture deploys in rural environments where low power and long range trump what 5G trumpets.
When we dig into the conversations around 5G, much is on trials happening with carriers. More than a few tweets question the readiness of IoT, pointing to the maturity of 5G as a reason IoT is not ready, even equating it to the Skynet of Terminator fame. What is also interesting is how conflated IoT and 5G are becoming. As a community we need to be clearer on where and how these protocols are valuable. At the Comtech Forum meeting, the overwhelming interest from the audience during our Unpanel was not on the protocols themselves but what markets they are/will impact. At the end of the day, the success of IoT will be measured by the rate the “how” (5G, LoRa, NB-IoT) disappears from from the conversation and we focus on the ‘what’ of Smart Cities, Smart Agriculture, Asset Management and hundreds of other applications we have yet to prove out for IoT.
If you’d like to get access to the same tools we use to fuel our analysis of the IoT market narrative, you can find out more here. With over a million IoT tweets a month, the only way to stay on top of it all is using our platform to ensure your team is moving the market narrative in the direction of growth and influence.
Find Out Which Brands and Products were the Biggest Winners in Barcelona
Argus Insights has been monitoring social conversations at this year’s Mobile World Congress in Barcelona. Before MWC, we hosted a webinar highlighting the brands and products that drove the most mindshare heading into the showcase, for which the slides and presentation are now available to download. Simply fill out the form and we’ll send that your way immediately.
Now that the event has passed, find out which brands, products, and tech trends were sparking interest during MWC. Argus Insights would also like to offer a free Post MWC 2015 Report (usually valued at $3,000) as a gift. The stories that we are finding are just too good that we believe everyone can benefit from the data. The world is talking and we’re listening, take advantage of our comprehensive analysis:
Discover what topics are most important to consumers
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