The Internet of Things is vast, and the immensity of the market fosters robust competition. The competitive landscape is diverse, including companies that range from chip and hardware manufacturing to developing software and optimizing data networks. However, mentions of brands only account for about ten percent of all IoT discussion.
While brand discussion is led by Intel and Google (Alphabet), conversations about IoT applications and fears are more prevalent.
Chart of the Day: Intel is the most mentioned IoT brand, but conversation about IoT applications and fears is more prevalent than talk of brands
To learn more about what is driving discussion in the IoT market along with what is driving brand mindshare, download our free report: The State of the IoT.
Find Out Which Brands and Products were the Biggest Winners in Barcelona
Argus Insights has been monitoring social conversations at this year’s Mobile World Congress in Barcelona. Before MWC, we hosted a webinar highlighting the brands and products that drove the most mindshare heading into the showcase, for which the slides and presentation are now available to download. Simply fill out the form and we’ll send that your way immediately.
Now that the event has passed, find out which brands, products, and tech trends were sparking interest during MWC. Argus Insights would also like to offer a free Post MWC 2015 Report (usually valued at $3,000) as a gift. The stories that we are finding are just too good that we believe everyone can benefit from the data. The world is talking and we’re listening, take advantage of our comprehensive analysis:
Discover what topics are most important to consumers
Examine market trends and consumer preferences
Gain actionable insight
If you want to stay up to date with trending social content, sign up for our weekly newsletters in the Smartphone, Wearable, Home Automation, and SDN/NFV markets. Leverage Argus data to gain an upper hand in the marketplace.
CNET reported that Intel announced “its first full year of revenue growth since 2011,” and it was “driven in part by rebounding PC revenue.” Over the past couple years, innovation and rapid improvement of smartphones and tablets has driven consumers away from tired old PCs and laptops. Today, we are seeing a “rise of hybrid tablet-laptop computers, dubbed “2-in-1” devices,” that are pulling people back into the PC market. This rise in the 2 in 1 market is evident when analyzing the volume of consumer reviews across these various categories. Tablets and Smartphones continue to hold the majority of mindshare, but just as everyone went ‘back to school’ this year, 2 in 1 devices saw increased attention.
2 in 1 & All-in-One Devices are Gaining Attention from Consumers
As more consumers begin to buy 2 in 1 devices, however, they are not enjoying them as much as more traditional technology. 2 in 1 delight scores have been rising steadily since 2013, but they remain the lowest of the common consumer computing devices. Delight across all devices, except for laptops, is improving as consumers are finding satisfaction with something else, whether it is an All in One, 2 in 1, Tablet, or Smartphone.
Delight for Laptops Declines as all Other Devices Gain Favor
While CNET reported on Intel’s growth as a result of better PC sales, they are poised to make waves in several other markets as well. Intel stole the (Consumer Electronics) Show in Las Vegas this year, as their involvement and innovation in several categories, including wearables, automotive, IoT, and drones won them the most mindshare of all the component suppliers and brands present at the show. While Intel saw growth in the standard laptop market as devices were adapted to consumer needs, they introduced innovative technology like a responsive spider dress, a button sized super computer, and much more, to intrigue consumers at CES.
We would love to tell you more about why Intel won consumer interest at at CES, and which other brands and products you should pay attention to in 2015. If you would like a free copy of our comprehensive CES Report, please indicate your interest and we will send it over.
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The battle is on for market share, position, alignment, and the right technical solutions in the Software Defined Networks (SDN) and Network Function Virtualization (NFV) markets. Buyers have shifted their behaviors, and now seek information to direct their investments. Social media, events, industry analysts, integrators, outsourcers, and partners all influence budget allocation in this multi-billion dollar market. Your ability to monitor, leverage intelligence, and take action are critical to capitalize on your investments.
Want to know who is winning and losing in the SDN/NFV market today? Register for our free 30 minute Webinar on January 27 @ 10am PST
Argus Insights can tell you if you are positioned correctly to capitalize on the rapidly growing Software-Defined Networking and Network Functions Virtualization (SDN / NFV) markets by leveraging clear insights about your customers, competitors, channels, and impact of events.
Current SDN/NFV Landscape According to Sentiment and Volume of Social Conversation
Argus Insights’ results beat any of our competitors in accuracy, speed, and relevance due to our continuously curated, highly tuned proprietary SDN / NFV model accessible to you now. Discover the breadth of product launches, how you compare to your competitors, the influence of your presence at events, and much more with our near real time monitoring of SDN/NFV conversation.
This information is too valuable not to share! We invite you to join us for a free 30 minute webinar on January 27 at 10am PST (to register click here). This exclusive webinar will be hosted the CEO and Founder of Argus Insights, Dr. John Feland. He will provide concrete insights that will aid you in planning your 2015 strategy and investments, and influence your preparation for the Mobile World Conference 2015 (March 2, Barcelona, Spain).
Register today to find out who is ahead in SDN/NFV, and why. Please do not hesitate to contact us with further questions. We’re looking forward to starting the conversation!
